Jacquie Ottman's Green Marketing Blog
Pizza by Cer té: Greener By the Slice
Posted on July 29 2010 by Jacquelyn Ottman
This is a guest blog post by Jean-Claude Darne
New York’s first green pizzeria has opened it doors. Responsible consumers and pizza lovers, you can now enjoy a slice that’s made with the environment at heart. Cer té, a popular café in Midtown East opened ‘Pizza by Cer té’ on Earth Day, April 22nd 2010. To encourage us to help us spread the word they sent us a couple of pies to sample. We took it upon ourselves to put their pizza to the ‘green test,’ scrutinizing every element of …
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Plastiki Trash Expedition Meets Goal—Who’s Next?
Posted on July 27 2010 by Jacquelyn Ottman
New York Times recently reported that the Plastiki has docked after a four-month voyage from San Francisco to Sydney. The brainchild of British environmental advocate, David de Rothschild, the 60-foot “Plastiki” is a sailboat pieced together from 12,500 recycled plastic bottles and powered by solar panels and windmills. His mission: raise awareness about the amount and effects of plastic waste affecting our oceans.
David was on to something when he built his environmentally responsible craft and sailed it across the Pacific. He brought attention to an important issue and exposed it in …
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Defining Biobased
Posted on February 18 2010 by Jacquelyn Ottman
Biobased products are getting a lot of attention lately. Who doesn’t like the idea of making products out of corn, soy and other agricultural ingredients? We are proud to be working with the US Department of Agriculture’s (USDA) BioPreferred program. It’s a USDA-led initiative designed to increase the purchase, use, and evaluation of biobased products, including biopolymers.
USDA defines biobased products as those composed in whole or in significant part of biological ingredients; forestry or renewable agricultural materials - including plant, animal, or marine (e.g. algae) ingredients. USDA identifies more than 4,500 biobased products (products must meet/exceed minimum biobased content) …
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When it Comes to Marketing Green Appliances, Silence is Golden
Posted on January 11 2010 by Jacquelyn Ottman
Ads for Bosch’s super quiet, high performance appliances make a point about doing green marketing right loud and clear: focus on the benefits most relevant to consumers.
As I discuss at more length in my soon-to-be-published book, “Consumers buy products to meet basic needs, not (primarily) to save the planet.” Said another way, consumers walk into the store with their, well, consumer caps on, not citizen ones.
Commercials for Bosch’s super-energy efficient appliances focus on how quiet they are, with secondary emphasis on their environmentally preferable attributes. In one ad that I discussed in the book, a gentle deer walking …
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