Ottman Motivations for Buying Green on Marketplace
Buying Green, But Not for the Planet, by Andrea Gardner, Marketplace, March 10, 2010
Sometimes the real reason people buy green is not always Mother Earth, and the marketing for those products is starting to reflect that. Jacquie Ottman, interviewed for this piece, (which can be heard as a podcast), advises smart green marketers to "leave the babies, the planets and the daisies" behind.
Ottman Discusses Many Shades of Green Opportunities for Convenience Stores
Convenience Store News, March 8, 2010
Is it possible for convenience stores to implement green strategies? Will refills be coming to your local convenience stores? In the attached article by Barbara Grondin Francella, Jacquie is interviewed and considers ways for these stores to become more sustainably minded.
Ottman Pictured on NASDAQ Building Wearing Her New ECOs
Vision Monday, February 22, 2010
The vision industry is turning green and we are delighted to be of help to MODO who's leading the charge. MODO, a NYC based designer of fashion eyewear recently announced Earth Conscious Optics (ECOs), made of recycled stainless steel, certified by another client, ULEnvironment. The attached article will tell you more — and give you a glimpse of our Jacquie Ottman wearing her ECOs on a visit to the NASDAQ opening bell ceremony this New Year's Eve.
Ottman’s Blog for Harvard Business Review Offers A Smart New Way to Segment Green Consumers
Harvard Business Review, February 5, 2010
When you target customers, it helps to know if they're "dark green", "light green" or "basic brown" in their attitudes, but, with so many green issues, products, and labels out there, it may be more relevant to your branding and communications to understand their personal green interests. Ottman shows the way...
Ottman quoted in “Green Marketing and the Simultaneous Pursuit of Growth and Reputation Enhancement”
The Green Economy Post, January 6, 2010
This article by Eric Lowitt quotes Jacquie's Harvard blog post article, Green Marketing Really Has Gone Mainstream. It provides a look at how companies can use green marketing strategies to grow their businesses and enhance their reputations.
Download this Article, “Grow Your Green: For Many Marketers, Environmentalism Equals Opportunity”
Marketing News
This is a great feature from Marketing News about how the rapidly growing green movement is changing the marketing industry. I highly reccomend this article for any marketers out there who are considering going green.
New Kudos for Ottman’s Book, “Green Marketing: Opportunity for Innovation”
I am delighted to see this assessment so many years after our book was first published. Peter Korchnak really picks on some of the key points of green marketing--educating consumers, the need for a complete rethinking of the way we do business, and the importance of follow-through--that have only become more important since we put out the second edition.
Now that I'm working on the book's third edition, I can tell you that green marketing is more important than ever--and I'm as optimistic about the future as I was when I started my business twenty years ago.
Ottman Answers Key Question, “What Is a Green Consumer?”
Published by eMarketer
What role does the Internet play in influencing the purchasing habits of green consumers? Read Jacquelyn Ottman's recent interview with eMarketer to find out.
Jacquie Ottman Tells Sustainable Brands Conference, “Promote Responsible Consumption”—or Else
Speaking the Unspeakable
We have long advocated the notion of responsible consumption, and we are delighted to see that the sustainability community may just be starting to come around, too. This item from our colleague, Andrew Winston cites Jacquie's talk at Sustainable Brands. Read Ottman’s keynote speech here.
Ottman’s “Green Marketing 101” Workshop – A Positive Review
Learn why there are no cookie cutter strategies in green marketing.
