In the News

GDiapers Settlement Shows the Challenges of Green Marketing - March 27, 2014

Elizabeth Gonzalez for ConsumerEagle.com

Jacquie Ottman shares her perspective on why green marketing claims are so challenging to get right -- and puts the gDiaper FTC challenges into context.

5 Green Marketing Strategies to Earn Consumer Trust -  January 14, 2014

GreenBiz.com

Jacquie Ottman shares five strategies for gaining credibility with consumers, adapted from the report she recently co-authored with David Mallen entitled "How to Make Credible Green Marketing Claims What Marketers Need to Know about the Updated FTC Green Guides."  It was published by Ad Age in September 2013.

 Link here to learn more about the report. 

Jacquelyn Ottman - Woman in CSR - November 6, 2013

TriplePundit.com - November 6, 2013

TriplePundit.com interviews Jacquie Ottman about her ground-breaking new initiative, WeHateToWaste.com. Link here to read her story and see a fab picture of the treasure she recent scavenged from a NYC street corner.

Jacquie Ottman on Eco Innovation - October 22, 2013

ConsciousConnectionMagazine.com

ConsciousConnectionMagazine.com founder Anthony Chiaravallo interviews Jacquie Ottman about WeHateToWaste.com.

In the interview Jacquie describes the mission of We Hate To Waste and her plans to work with like-minded brands and businesses, to help all consumers waste less and leverage access to her global community of ardent waste haters for market research, crowdsourcing, and market activation.

Read the full interview Here

Receive 10% Off of Jacquie Ottman’s New Ad Age Report - September 20, 2013

To save 10% off on Jacquelyn Ottman and David Mallen's new Ad Age Report, "How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides", enter the code RR10J during checkout.

Credible Green Marketing Claims: Guide to FTC Green Guides - September 19, 2013

Green Business Network

This article from the Green Business Network provides an overview of Jacquie's newly released Ad Age report,  “How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides", which was co-authored by David Mallen.

FTC Green Guides Report Helps Marketers Avoid the Pitfalls of Greenwashing -  September 19, 2013

Triple Pundit

Eric Justian of TriplePundit.com discusses greenwashing and how Jacquelyn Ottman and David Mallen's recently published report, "How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides", can help in reducing false green advertising claims.

Read the full article here.

Green Marketing Without Greenwashing - September 16, 2013

International Business Times

Christopher Zara writes about Jacquelyn Ottman and her new Ad Age report, "How to Make Credible Green Marketing Claims: What Marketers Need to Know About the Updated FTC Green Guides", co-authored by David Mallen. Ottman and Mallen's report summarizes the implications of the 2012 FTC Green Guides for Environmental Marketing for marketers.

Read the full article here.

Consumers Don’t Believe Your Green Ad Claims, Survey Finds - September 16, 2013

Advertising Age

Jack Neff of Ad Age highlights some key points from Jacquie Ottman and David Mallen's new report, "How to Make Credible Green Marketing Claims: What Marketers Need to Know About the Updated FTC Green Guides". The report will help advertisers avert  false green marketing claims.

Read the full article here.

Ad Age Releasing New Report on Navigating FTC Green Guides - September 16, 2013

Sustainable Brands

Jennifer Elks of Sustainable Brands reviews Jacquie Ottman's new report, "How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides", co-authored with David Mallen of the National Advertising Division of the BBB, the industry self-regulatory arm.

Read the full article here.

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