We are a strategic marketing and innovation consultancy with a mission: To help our clients meet consumers' needs in the most sustainable way possible.
Who We Are and What We Do
We are consumer product mavens and strategic marketers, fueled by a profound respect for natural resources, and a desire to eradicate waste. We see opportunities for businesses to become leaders by advocating a new, more sustainable lifestyle.
We help our clients profit by meeting their consumers' needs sustainably by: identifying areas of strategic opportunity; generating concepts for new products, services and business models; strategically positioning new products in the marketplace, and via thought-leadership, workshops and trainings.
What Makes Us Unique
We are pioneers and leaders. Since our founding in 1989, we have worked with global sustainability giants including several Fortune 500 companies including 3M, Johnson and Johnson, and GE. We have led the strategic marketing of the U.S. EPA's Energy Star and the USDA Certified Biobased label, among other respected eco-labels and brands.
Our founder and principal, Jacquie Ottman, is one of the world's foremost experts on sustainability, green marketing and eco-innovation. A self-professed "waste watcher" since age four, she is on a personal mission to transform culture and eradicate wasteful practices. (Check out her posts on our new website and consumer-curated blog, WeHateToWaste.com.)
For the past 25 years, we have partnered with clients across a wide variety of consumer and B2B product categories. This allows us to bring deep expertise to every project we undertake, enhancing our ability to generate new learning and insights.
Always pushing the boundaries of our thinking, we are currently exploring the power of such ideas as "no waste lifestyle", "sustainable living" and "collaborative consumption" as avenues for decoupling consumption from resource use.
How We Share Our Learning
Jacquie regularly posts via Jacquie Ottman's Green Marketing Blog, updates our extensive list of clients and friends on key developments in sustainablity marketing, and conducts online as well as on-site workshops and trainings.
Jacquie Ottman has written five award-winning books on green marketing and eco-innovation. Her most recent book, "The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding", (Berrett-Koehler, 2011, 252 pp), was named by Cambridge University (UK) as one of the top 40 sustainability books of the year. It is required reading in a number of graduate MBA and undergraduate curricula around the world.Learn more About Jacquie Ottman ►