Jacquelyn Ottman
JACQUELYN OTTMAN IS THE NATION'S FOREMOST EXPERT ON GREEN MARKETING & ECO-INNOVATION.
Jacquie Ottman is one of those people who hates waste. At age four, her siblings called her “Junkie Jacquie” when she dragged home treasures from the neighbor’s trash. Today she's on a mission to help businesses develop and market new products and services that can help consumers lighten their own impact.
After spending over a decade in major NY advertising agencies learning the marketing ropes from the likes of Procter & Gamble and Ralston Purina, in 1989 Jacquie set up shop and pioneered green marketing. Her goal: apply her finely honed packaged goods skills, her creative bent for dreaming up new products, and her strategic instincts to the toughest issues involved in meeting consumers' needs sustainably.
The author of three books with a new one coming out this Fall, Jacquie keynotes conferences in North America, South America, Europe and Asia and at corporate forums run by Johnson and Johnson, 3M, Philips Electronics and GE, among many others. She keeps the business community abreast of her learning by writing for the Harvard Business Blog, Triple Pundit and other websites, and at her own popular blog, Jacquie Ottman's Green Marketing Blog.
A respected leader in the green business community, Ottman is a founding co-chair the Sustainable Brands conference and she is the co-chair of the Sustainable Business Committee of the Columbia Business School Alumni Club of New York. She sits on the Advisory Boards of the Centre for Sustainable Design (UK), and the Center for Small Business and the Environment.
The former co-chair of the NYC chapter of O2, the global network of green designers and marketers, for seven years she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement. In 2004, she created the IDSA-endorsed Design:Green eco-design educational initiative. Underwritten by an EPA Innovation Grant, with additional support from Philips Lighting, the American Hardwood Association, Herman Miller and Aveda, the groundbreaking initiative more than met its ambitious goal of jumpstarting education in eco-design and green marketing for thousands of practitioners and students in the U.S. and around the world.
A graduate of Smith College, she received her formal business training at NYU's Graduate School of Business Administration. An expert in creative thinking, Ottman earned the Creative Education Foundation's highest certification in creative problem-solving.
Learn more about Jacquie's new book.
Follow Jacquie on Twitter: Twitter.com/jacquelynottman.
Add Jacquie to your network on Linked In.
Read Jacquie's Green Marketing Blog.
Learn more about Jacquie's Team ►
