JACQUELYN OTTMAN IS THE NATION'S FOREMOST EXPERT ON GREEN MARKETING & ECO-INNOVATION.
At age four, her siblings called her “Junky Jacquie” when she dragged home treasures from the neighbor’s trash. Today she's on a mission to help all consumers live more sustainably by conserving natural resources and preventing household waste.
Ottman started her career learning the marketing ropes from the likes of Procter & Gamble and Ralston Purina. Then, sparked by awareness for the role of consumer goods in environmental issues, in 1989 she founded J. Ottman Consulting, Inc. and pioneered green marketing. Her goal: bring the same disciplined approach to strategy and message development, consumer insight gathering, and new product concept generation and evaluation used by the pros to the development and marketing of environmentally preferable products and services.
Over the past 24 years, Ottman and her team have applied their learning, and have learned from, over 60 Fortune 500 sustainability leaders. They have advised several ecolabels including the U.S. EPA's Energy Star and the USDA Certified Biobased. Ottman has written four books, including "The New Rules of Green Marketing" (Berrett-Koehler, 2011), which has been named by Cambridge University (U.K) as a top 40 Sustainability book.
She recently co-authored with David Mallen of the NAD, an e-book entitled, "How To Make Credible Green Marketing Claims. What Marketers Need to Know about The Updated FTC Green Guides." (Ad Age, September 2013).
She blogs at Jacquie Ottman's Green Marketing Blog. and is a frequent contributor to The Huffington Post, TriplePundit and other websites.
A Respected Sustainability Leader
Ottman has keynoted conferences and given workshops in all four corners of the world, and has been interviewed by The New York Times, The Wall Street Journal, Forbes, BusinessWeek and many other business publications.
She has chaired juries for the Edison Awards and the Effie Awards, chaired conferences such as Sustainable Brands, and is also the founding co-chair of the Sustainable Business Committee of the Columbia Business School Alumni Club of New York, now in its fifth year. She sits on the advisory boards of Green Seal, the Centre for Sustainable Design (UK), and the Center for Small Business and the Environment.
Do You Hate To Waste As Much As Jacquie?
In 2013, Ottman and her team launched, WeHateToWaste.com, a global community of ardent wastehaters sharing their stories and tips for ridding their lives of waste and getting the most from the products they buy. Their goals: create new learning on consumer motivations and behavior for preventing waste and conserving resources — in essence, living what we call The No-Waste Lifestyle® — and provide a unique resource for client-sponsored market research, crowdsourcing, and a marketing platform.
A graduate of Smith College, she received her formal business training at NYU's Graduate School of Business Administration. In 2002, she earned the Creative Education Foundation's highest certification for creative problem-solving and facilitation.
Learn more about Jacquie's award-winning book, the New Rules of Green Marketing.
Learn more about Jacquie's new e-book, "How to Make Credible Green Marketing Claims".
Follow Jacquie on Twitter: Twitter.com/jacquelynottman.
Add Jacquie to your network at Linked In.
Subscribe to Jacquie Ottman's Green Marketing Blog.
Learn more about the growing global community of waste haters at WeHateToWaste.com.Learn more about Jacquie's Team ►