Invite Jacquie Ottman to Speak
Jacquie Ottman is a sought-after speaker on green marketing and sustainability around the globe.
She regularly addresses groups and conducts book signings in North America, South America, Europe and Asia. (Sneak a peak at her address to Sustainable Brands '11 Conference this year above.) Following are some of Jacquie's most popular speaking topics:
"20 New Rules in 20 Minutes—And Plenty of Time for Questions "
In this highly interactive talk, Jacquie shares a sneak peek into the stories and strategies from her just released book, "The New Rules of Green Marketing", and answers the questions on her audience's minds. Popular questions she's prepared to address: How to engage consumers in sustainable consumption? How can companies avoid greenwashing when marketing the green attributes of their products? What can multinational CPG companies like Procter and Gamble and Unilever learn from sustainability-focused upstarts like Method and Seventh Generation? What are some of the fundamentals companies should be focusing on when communicating their sustainability efforts?
Link here to catch a sample of Jacquie giving this talk to the Green Chamber of Commerce in San Diego, May 2011
"Eco-Labels, Green Claim Certification and the Credible Green Brand"
Eco-labels are a popular way to certify that a product is green. But not all eco-labels are cost-effective or even recognized by consumers. So in this engaging and practical talk, Jacquie reviews the eco-labeling landscape, profiles the most effective eco-labels, and discusses how and when marketers might be better served by alternatives.
"Marketing Your Biobased and Renewable Products to Consumers"
Distilling our learning from advising the USDA on the launch of their new USDA Certified Biobased label, Jacquie Ottman will provide an overview of biobased market opportunities, provide an introduction to the USDA Certified Biobased label, and discuss success strategies for marketing certified biobased content and renewable materials to consumers and other stakeholders.
Jacquie Can Address Your Group Wherever You Are in the World
Jacquie is now available to speak to your group on-site—or anywhere in the world via our new webinar capability. Ideal for companies with employees in multiple locations and international audiences.
We Offer Generous Discounts on Jacquie's New Book
Sign her up now to speak about her new book, "The New Rules of Green Marketing", now available in bookstores and online worldwide. To learn more link here.
Learn More about Jacquie's Speaking Engagements ►
