Consulting
We can help you create strategies, develop new products, educate your colleagues, and address tough challenges.
Times have changed. Green is now mainstream. Today's successful businesses must address the sustainability concerns of consumers while meeting their primary needs for performance, convenience, and affordable pricing.
Holism, eco-innovation, transparency and stakeholder relations are the watchwords. Strategic questions need to be asked. How to integrate sustainability into brands? How to differentiate green offerings? How to communicate benefits relevantly and credibly? How to leverage opportunities for innovation? How to partner for added impact and value?
Whether yours is a business looking to embark upon a new green initiative, or a government agency or not-for profit looking to engage consumers, our rigorous approach honed over twenty years advising sustainability leaders—particularly in the consumer products, eco-labeling, and biobased products industries—can ensure a customized solution that is at once authentic, distinctive and profitable.
Strategic Consulting and Advisory Services
Green Marketing Strategies
Typically starting with customized research informed by deep insight into the needs of consumers and other stakeholders, we can help you uncover new business opportunities, position your new green brands in the marketplace, and develop strategies for impactful sustainability communications that resonate with today's consumers.
Environmental Marketing Claims
We can provide you with a confidential evaluation of environmental messages and green marketing claims with an eye towards maximizing relevance and avoiding the risk of greenwash. Having advised the USDA on its recent introduction of the USDA Certified Biobased label, we have particular expertise with claims relating to: biobased, renewable resources, natural, biodegradability and compostability.
Eco-Design and Eco-Innovation
Let us facilitate your team in generating concepts for new products and services and business models in step with sustainability. We'll use our proprietary "Getting to Zero" process—the only stage-gate new product concept development process specially designed to address the challenges of sustainability. With successful projects completed for Pitney-Bowes and Warner Lambert, among others, the goal: new products and services with 100% customer satisfaction and "zero" environmental impact —and a recharged team, inspired to take their concepts forward.
Workshops and Training
Link here to learn more about our proprietary workshops, delivered on-site or online, that bring life to the principles and strategies discussed in Jacquie Ottman's award-winning book "The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding".
Keynotes and Thought-leader Panels
Link here to learn how to engage Jacquie Ottman for a provocative keynote or thought-leader panel.
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