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Welcome to J. Ottman Consulting - Pioneers in Green Marketing and Eco Innovation Since 1989.

To Get the Last Drop, Consumers Look to New Innovative Gadgets

How much money are you leaving behind?

What’s your favorite way to get at that last dollop of the Crest?  Do you flatten as you go?  Slice the neck?  What about the shampoo or conditioner?  Do you add a little water and swirl? Prop the bottle upside down in a corner?  You are not alone!  As the Wall Street Journal has noted, an increasing number of consumers are shaking, rattling and rolling their packages in search of the last drop, ounce and morsel — and for good reason.

According to the scientific pounders …Read More...

Cultures Around the World Can Inspire No-Waste LIfestyles

In India lunches are delivered to workers in reusable steel tiffins

Lunches delivered to workers in India in steel tiffins. (Image: Letztrend.com)

Cultures around the world possess their own unique, deeply-ingrained beliefs and traditions for minimizing waste. For instance, the Yankee Ingenuity helped America put down its early roots, and the Dutch custom of sharing unlocked ‘community’ bikes at train stations inspired bike-sharing programs in NY, Paris and other world capitals. Many such notions are the inspiration for entrepreneurs who are fast …Read More...

The Newest Rule of Green Marketing: Help Consumers Live a ‘No-Waste’ Lifestyle

Swedes at a train station

The Swedes Enjoy the Most Sustainable Lifestyle in the World (Image credit: Melker Dahlstrand/imagebnk.sweden.se)

In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism’.  A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products.

Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable baby diapers. To move existing greener alternatives off …Read More... View more green marketing posts by Jacquie Ottman


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