Welcome

J.Ottman Projects
Welcome to J. Ottman Consulting - Pioneers in Green Marketing and Eco Innovation Since 1989.

2015: Fresh Ideas for Engaging Consumers in Preventing Waste

(Image: Shutterstock)

What does it take to inspire people to ‘reduce’ and ‘reuse’ in addition to recycle? The top posts submitted during 2014 submitted by members of our growing We Hate to Waste.com global community showcase a number of brand new ideas for preventing precious resources from dead-ending in a landfill.

With recycling and composting stalled at 34% across the U.S., and incinerators back atop the agendas of many U.S. cities, the timing couldn’t be better for taking a fresh look at alternatives to take-out packaging, which seems to be particularly irksome …Read More...

To Get the Last Drop, Consumers Look to New Innovative Gadgets

How much money are you leaving behind?

What’s your favorite way to get at that last dollop of the Crest?  Do you flatten as you go?  Slice the neck?  What about the shampoo or conditioner?  Do you add a little water and swirl? Prop the bottle upside down in a corner?  You are not alone!  As the Wall Street Journal has noted, an increasing number of consumers are shaking, rattling and rolling their packages in search of the last drop, ounce and morsel — and for good reason.

According to the scientific pounders …Read More...

Cultures Around the World Can Inspire No-Waste LIfestyles

In India lunches are delivered to workers in reusable steel tiffins

Lunches delivered to workers in India in steel tiffins. (Image: Letztrend.com)

Cultures around the world possess their own unique, deeply-ingrained beliefs and traditions for minimizing waste. For instance, the Yankee Ingenuity helped America put down its early roots, and the Dutch custom of sharing unlocked ‘community’ bikes at train stations inspired bike-sharing programs in NY, Paris and other world capitals. Many such notions are the inspiration for entrepreneurs who are fast …Read More... View more green marketing posts by Jacquie Ottman


Search This Site


Subscribe to Our Mailing List