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Welcome to J. Ottman Consulting - Pioneers in Green Marketing and Eco Innovation Since 1989.
How To Make Waste Watching Fun, Easy — and Mainstream
Posted on April 15 2013 by Guest Blogger, Fredrica Rudell
With 9 billion people expected on the planet by 2025, all consumers will need to be reducing, refusing, repairing, reusing, recycling, and lots of other R’s. If your consumers are not on board the waste prevention movement, take some advice from social marketers — make it easy, fun and popular. Here’s how.
Easy Does It
Curbside pickup and reverse vending machines at the supermarket make it easy to recycle newspaper and co-mingles and redeem deposit bottles and cans. Businesses and schools that provide …Read More...
Eight Ways to Prevent Household Waste for Fun and Profit
Posted on March 05 2013 by Jacquelyn Ottman
Ask a roomful of consumers, “Who here hates to see things go to waste?” and every hand will likely shoot up. But, if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in the first place? Answering these questions can be profitable and fun.
Turn Waste into Business Opportunity
Despite all the attention paid to them during the past two decades, facilities to recycle and compost are not available in all communities nor are there …Read More...
Sustainable Innovation 2012: Key Lessons
Posted on February 14 2013 by Jacquelyn Ottman
The Center for Sustainable Design (CfSD), since its founding in 1995, has conducted high quality research in sustainable innovation and product design. Recognized around the globe for their sustainability expertise, the Center has worked with partners in Asia, Europe, and North America to research and develop understanding of sustainability solutions in a number of fields.
The Center has organized more than 100 conferences, workshops, and courses focussed on sustainable design and innovation. In 2012, the 17th annual Sustainable Innovation Conference: Resource Efficiency, Innivation and Lifestyles took place on October 29th and 30th at Alanus University in Bonn, Germany. The Key …Read More... View more green marketing posts by Jacquie Ottman
