Welcome to J. Ottman Consulting - Pioneers in Green Marketing and Eco Innovation Since 1989.
Posted on October 30 2013 by Jacquelyn Ottman
Thanks to new reports from NRDC and Harvard, indicating that 40 percent of food never makes it from the farm to a table, and that consumers are confused by “sell by” and “best by” dates, food waste is emerging as a big issue. Among the mindful consumers within our We Hate To Waste online community, food waste is now on par with long-standing environmental concerns such as water and energy supplies.
People care about food waste for all kinds of reasons, starting with moral issues …Read More...
Posted on October 23 2013 by Jacquelyn Ottman
At lunch yesterday a colleague asked me what I thought about ‘Resilience’ as a alternative term for sustainability. I responded that I was still trying to figure out if I liked ‘Flourishing’. But I had no doubt at all about a term I coined myself recently - ‘R-R- Redundancy Avoidance’. First, a definition.
R-R- Redundancy Defined
R-R- Redundancy is what lets me close my apartment door and ‘flourish’ without speaking to my neighbors behind all the other doors down the sixth floor hallway of si my Upper …Read More...
Posted on September 16 2013 by Jacquelyn Ottman
I’m delighted to announce my new e-book on what the 2012 FTC Green Guides mean for marketers. It’s entitled, “How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides.” It is being published today by Ad Age.
I had the pleasure of collaborating on it with David Mallen, Deputy Director and chief of environmental claims of the National Advertising Division (NAD). (NAD is the industry’s self-regulatory body, an out of court way to resolve claims disputes.)