J.Ottman Projects
Welcome to J. Ottman Consulting - Pioneers in Green Marketing and Eco Innovation Since 1989.


We’ve moved! Please visit us now at WeHateToWaste.com — and learn all about our new work focused on changing consumption culture through the prism of zero waste.
At WeHatetoWaste.com, you can find Jacquie’s latest writing, our new services, job opportunities and more.
Feel free to continue to browse this site for Jacquie Ottman‘s articles, blog posts, and Books on green marketing.

Can Plastics Be ‘Green’?

Changing consumption culture through the ‘zero waste’ prism has been at the top of my agenda these days. Yet, when I discovered Trucost’s new study prepard for the American Chemistry Council (ACC), “Plastics and Sustainability: A Valuation of Environmental Benefits, Costs, and Opportunities for Continuous Improvement,” (as well as an analysis by Leon Kaye here on TriplePundit), I thought to myself, are plastics really as ‘green’ as the study suggests?

I spent the weekend studying it and the “Valuing Plastics” study (2014) also by Trucost, as well as the related “The New Plastics Economy: Rethinking the …Read More...

How to Cut Plastic Bag Use in New York City - And Beyond

Image: Timothy Krause, via Flikr

 (Image: Timothy Krause, via Flikr)

Every time I see a plastic shopping bag blowing down a sidewalk, I make the effort to pick it up and bring it to the trash or recycling. That’s because here in New York City, plastic bags can wind up in a river, and eventually, the ocean where they can kill fish, birds, turtles. This horrifies me. And the numbers do, too.

Each year, New Yorkers use 5.2 billion plastic carry-out bags, and many of them end up as pollution. Plastic …Read More... View more green marketing posts by Jacquie Ottman

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