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Welcome to J. Ottman Consulting - Pioneers in Green Marketing and Eco Innovation Since 1989.
The Rise of the Biobased Economy — and Why Brand Owners Need to Develop a Strategy in 2012
Posted on January 11 2012 by Jacquie Ottman & Mark Eisen
Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the past few years, a steady stream of so-called “biobased” products have been making their way to retail shelves — compostable dinnerware made from corn, plant-based laundry detergents, and bamboo flooring among them. Coke and Pepsi are now competing to be first to market with a soft drink bottle derived entirely from sugarcane or other plant materials.
The emerging biobased economy even has its own label — USDA Certified Biobased, pictured here. It’s …Read More...
Happy Holidays from Jacquie Ottman
Posted on December 23 2011 by Jacquelyn Ottman
Thanks for the opportunity to connect with you all this year, and for the many offline opportunities to share, collaborate, do lunch, grab coffee, conference, Skype, email, Tweet, Facebook, Linked-in and otherwise connect. 
Thanks especially for your support of my new book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding. (Greenleaf Publishing, UK, 2010, and Berrett-Koehler, U.S. 2011) It became the #1 seller at our primary publisher and was named top 40 sustainability book …Read More...
Book Review: The Method Method
Posted on December 12 2011 by Jacquelyn Ottman
In their new book The Method Method: 7 Obsessions that Helped Our Scrappy Start-up Turn an Industry Upside Down, Method cofounders Eric Ryan and Adam Lowry with co-author Lucas Conley take the occasion of their unconventional company’s tenth anniversary to step back, and offer readers the opportunity to peek inside their business, learning from their mistakes and acquiring the secrets to their success.
The Method Method offers a refreshingly honest look at how to create and maintain a successful business in a changing market where consumers …Read More... View more green marketing posts by Jacquie Ottman
