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J.Ottman Projects
Welcome to J. Ottman Consulting - Pioneers in Green Marketing and Eco Innovation Since 1989.

What NYC Can Learn From San Francisco’s Zero Waste Success

San Francisco recycling

(Image: TreeHugger)

I’ve been spending quite a bit of time lately better understanding my hometown of New York City’s incredibly wasteful ways. We New Yorkers generate 11 lbs. per person of waste per day and those of us working types, 4lbs. per day. With no active landfill or incinerators (Fresh Kills was briefly re-opened to house 9/11 waste and incinerators were nixed years ago as too dirty.), we spend $300 million per year shipping our waste to Virginia, Pennsylvania and other states. (A ‘yikes’ in here would be very appropriate.)

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2015: Fresh Ideas for Engaging Consumers in Preventing Waste

(Image: Shutterstock)

What does it take to inspire people to ‘reduce’ and ‘reuse’ in addition to recycle? The top posts submitted during 2014 submitted by members of our growing We Hate to Waste.com global community showcase a number of brand new ideas for preventing precious resources from dead-ending in a landfill.

With recycling and composting stalled at 34% across the U.S., and incinerators back atop the agendas of many U.S. cities, the timing couldn’t be better for taking a fresh look at alternatives to take-out packaging, which seems to be particularly irksome …Read More...

To Get the Last Drop, Consumers Look to New Innovative Gadgets

How much money are you leaving behind?

What’s your favorite way to get at that last dollop of the Crest?  Do you flatten as you go?  Slice the neck?  What about the shampoo or conditioner?  Do you add a little water and swirl? Prop the bottle upside down in a corner?  You are not alone!  As the Wall Street Journal has noted, an increasing number of consumers are shaking, rattling and rolling their packages in search of the last drop, ounce and morsel — and for good reason.

According to the scientific pounders …Read More... View more green marketing posts by Jacquie Ottman


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