J.Ottman Projects
Welcome to J. Ottman Consulting - Pioneers in Green Marketing and Eco Innovation Since 1989.

Can Plastics Be ‘Green’?

Changing consumption culture through the ‘zero waste’ prism has been at the top of my agenda these days. Yet, when I discovered Trucost’s new study prepard for the American Chemistry Council (ACC), “Plastics and Sustainability: A Valuation of Environmental Benefits, Costs, and Opportunities for Continuous Improvement,” (as well as an analysis by Leon Kaye here on TriplePundit), I thought to myself, are plastics really as ‘green’ as the study suggests?

I spent the weekend studying it and the “Valuing Plastics” study (2014) also by Trucost, as well as the related “The New Plastics Economy: Rethinking the …Read More...

How to Cut Plastic Bag Use in New York City - And Beyond

Image: Timothy Krause, via Flikr

 (Image: Timothy Krause, via Flikr)

Every time I see a plastic shopping bag blowing down a sidewalk, I make the effort to pick it up and bring it to the trash or recycling. That’s because here in New York City, plastic bags can wind up in a river, and eventually, the ocean where they can kill fish, birds, turtles. This horrifies me. And the numbers do, too.

Each year, New Yorkers use 5.2 billion plastic carry-out bags, and many of them end up as pollution. Plastic …Read More...

Getting to Zero Waste in New York City This Year

NYC Organics collection at the curbside

(Image: Uli Seit/ New York Times)

Have you been hearing about “Zero Waste” lately? It’s an international movement that now counts among its adherents big U.S. cities like San Francisco, Los Angeles, Austin and Minneapolis. Most recently, New York City has taken its first steps down this road. On Earth Day 2015, Mayor de Blasio announced the city’s first Zero Waste plan, an attempt to rein in the costs and risks associated with disposing of the more than 10,000 tons of …Read More... View more green marketing posts by Jacquie Ottman

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