Welcome to J. Ottman Consulting - Pioneers in Green Marketing and Eco Innovation Since 1989.
Posted on April 24 2014 by Jacquelyn Ottman
Lunches delivered to workers in India in steel tiffins. (Image: Letztrend.com)
Cultures around the world possess their own unique, deeply-ingrained beliefs and traditions for minimizing waste. For instance, the Yankee Ingenuity helped America put down its early roots, and the Dutch custom of sharing unlocked ‘community’ bikes at train stations inspired bike-sharing programs in NY, Paris and other world capitals. Many such notions are the inspiration for entrepreneurs who are fast …Read More...
Posted on April 11 2014 by Jacquelyn Ottman
The Swedes Enjoy the Most Sustainable Lifestyle in the World (Image credit: Melker Dahlstrand/imagebnk.sweden.se)
In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism’. A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products.
Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable baby diapers. To move existing greener alternatives off …Read More...
Posted on December 05 2013 by Jacquelyn Ottman
Every year I head to Europe to take part in the Sustainable Innovation Conference organized by The Centre for Sustainable Design (UK) as part of its ‘Towards Sustainable Product Design’ series of conferences. Sustainable Innovation brings together pioneers, movers and shakers from around the world and across multiple industries who are changing the game of sustainable design to present their ground-breaking concepts and ideas. This year’s program, as always provided a glimpse into the leading edge of ideas and …Read More... View more green marketing posts by Jacquie Ottman