Improved Green Products Held Their Value Through the Recession - MediaBistro.com 3/7/11

Jacquie Ottman talks to MediaBistro's Tonya Garcia about why green products have held their own among mainstream consumers—even during the current recession.

How Women Get Green Jobs - WNSF Blog - 3/3/11

Jacquie Ottman interviewed by Women's Network for Sustainability Executive Director Ann Goodman on how to get a green job.

Eco-Innovation is Core to Green Marketing Success - Corporate EcoForum 2/27/11

Excerpt from Jacquie Ottman's The New Rules of Green Marketing on importance of eco-innovation. Download a free copy of chapter 5.

Ad Age GoodWorks Blog Zeroes in on Need to Understand Green Consumer Concerns 02/18/11

This AdAge.com review focuses on the importance of understanding one's consumers environmental and social concerns in addition to product-related needs. Are you a Resource Conserver? Outdoor Enthusiast? Animal Lover? Health Fanatic??

CSR Review Finds The New Rules of GM “Refreshingly Informative and Enlightening”  - 2/23/11

A superb review of "The New Rules of Green Marketing" for CSR Newswire by Elaine Cohen.  An excerpt:

"As someone who, modestly, believes themselves to be above average on environmental awareness and reasonably up-to-date with the world of sustainability, cause marketing and green corporate initiatives, I foundThe New Rules of Green Marketingrefreshingly informative and enlightening, and I enjoyed reading about many examples that I had not come across before, all put together in a well-ordered and logically-flowing volume."

Thanks, Elaine!

Jacquie Ottman Interview on Crosslands Bulletin 2/12/11

A conversation with Jacquie in the Crosslands Bulletin.

In a conversation with Crosslands Bulletin, Jacquie discusses some current isues in green marketing, and shares some tips from her new book, The New Rules of Green Marketing.

Ottman’s New Green Marketing Book: Must Read - C Is Just a Letter 2/23/11

Thanks, Ann for this very complimentary review. We especially like the advice to "...pick this book up, pour yourself a cup of tea, and immerse yourself in a fine read that will leave you energized about our craft and with tools to create better brands in an ever-changing world."

‘The New Rules of Green Marketing’ - Ad Age GoodWorks Blog 2/22/11

An important new rule of green marketing is to connect with your green consumers needs and personal green interests.  It is especially important to understand which segment your target audience falls in now that green is mainstream.

Book Review: Marni’s Sustainability Blog - About.com 2/19/11

Jacquie's book, The New Rules of Green Marketing, called "the be all and the end of green marketing."  Thanks for the nice review, Marni.

Eight Green Myths Debunked - Huffington Post 2/16/11

Huffington Post writer Kate Kelly picks up on Jacquie's green myth debunking and five green products to watch during 2011-2012.