In the News

Introducing Radio Interview 12-08-12

Mrs. Green Radio Interview 12-08-12

Listen now to this interview with my favorite green interview, "Mrs. Green", and be among the first to learn about our soon to be officially introduced consumer blog, -- and also get some new insights into credible green marketing.

Jacquie’s View on FTC’s Updated “Green Guides” - October 19, 2012

Jacquie Ottman gave her input on the Federal Trade Commision's updated "Green Guides," mentioning one company who's doing it right—Coca-Cola's PlantBottle.

Link to the full story to read more.

Junky Jacquie Hates Waste and Other Modern Tales in Sustainability 08-30-12

Marissa Feinberg of GreenSpaces writes up a session that Jacquie recently conducted to brainstorm outlandish ideas for her new consumer-focused blog,

Read on to supercharge your own brainstorming skills!

The New Rules of Green Marketing named Best Seller for June

Boulder Daily Camera - July 9, 2012

The Boulder Daily Camera, July 9, 2012, named Jacquie Ottman's, The New Rules of Green Marketing: Strategies and Inspiration for Sustainable Branding (Berrett-Koehler, 2011) one of top ten best sellers for June.

Link to the full story for the full list and more.

Insurance Insight - July 12, 2012

Jacquie Ottman's The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (Berrett-Koehler, 2011) named to Insurance Insight's Can't Miss Summer Reading List.

Accompanied by titles including Freakonomics and The Tipping Point, the book was hailed as making "sustainable, responsible marketing seem entirely possible — not an antiquated, idealistic notion. The possibilities of green marketing are endless."

Why Jacquie Ottman’s Brilliant Green Mind is Going to Waste - June 21, 2012

Jacquie was "Twitterviewed" by green marketing colleague and friend Park Howell of Park & Co.  Park was fascinated with Jacquie's interest in eradicating waste and fishing around for hints of Jacquie's soon to be announced plans.

Grow Your Green Marketing Plan


Jacquie Ottman explains how going green creates new opportunities for selling consumers.

5 Fundamental Needs of Green Consumers

Faith Attaguile via, June 20, 2012

Want your business to succeed in this sustainable living world? Jacquie Ottman explains the basic needs that drives your green prospect's decisions in this blog post by Faith Attaguile.

How Much Does “Green” Cost, Group Asks Retailers

Bergen Record via, June 28, 2012

Jacquie Ottman explains reasons why retailers are going green in this Bergen Record article by Joan Verdon.

Marketing Green to the Mainstream

Great write-up of Jacquie's recent talk to the Sustainable Packaging Symposium in Houston, April 3, 2012 by Anne-Marie Mohan, editor.

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