In the News

Ottman Interviewed on Blog Business Radio, July 26, 2011

Jacquie Ottman interviewed by Wayne Hulbert of Blog Business Radio on all things green marketing and its 20 new rules as discussed in her new book, The New Rules of Green Marketing.

Read Wayne's review of Jacquie's book here

Jacquie Ottman Featured in USA Today - June 2011

Jacquie's seven strategies for green marketing success are featured in this independent supplement, entitled "Sustainable Future", prepared by MediaPlanet for USA Today, June 2011.  LInk here to download a copy of the full, informative, supplement in pdf form.

Ottman Challenges Industry to Engage Consumers on Sustainability

Introduces "Moving Sustainability Forward" Green Paper

Our founder, Jacquie Ottman got the attention of hundreds of Sustainable Brands '11 attendees in Monterey, CA on June 7, when she opened the conference by asserting, "Greenwash is not the real problem holding consumers back from getting more involved in sustainability."

She went on to illustrate how greenwash is merely a symptom of the real problem -- which she believes is an immature industry 'eco-system'. "The 'eco-system' of stakeholders that supports us is not just hasn't matured around us. We have marketers who are inadvertently greenwashing because they don't know better and claims are not being enforced by government or retailers."

Ottman, author of the recently released The New Rules of Green Marketing, challenged the audience with specific steps the industry can take to build the holistic support it needs from retailers, government, and especially consumers in moving sustainability forward.

Immediately  following her speech Ottman released the green paper "Moving Sustainability Forward", highlighting her insights on how to accelerate sustainability and make green marketing more productive.  For a copy of the paper see the attached pdf or click on the button on the left side of any page on

Marketri Recommends the New Rules of Green Marketing - May 19, 2011

Caitlin Kuscan of Marketri reviews the book and finds it full of great resources for companies looking to integrate sustainability into consumer brands. Here's an excerpt ...

 "There are too many other great tips and stories in this book, that I don't have enough room to share them all here. I found the book to be a great read; ‘green' is changing the way we live our lives ... Jacquelyn mentions great companies and ideas being put into place, and reminds us that we need to keep in mind that the planet will always be here, it is for us that going green will bring the most benefit.

Bottom line: Whether your company is B2B or B2C, offering products or services, the over message is universal. Clients and consumers are accepting ‘green' products, services and methods as an expected social responsibility, even if it's just small steps. I recommend this book as a great read for gathering ideas to revamp, make small changes or simply for the lessons learned from other company's experiences."

Jacquie Ottman Speaks with Charlie Dyer, 94.3 KNews FM personality

Listen to the podcast from 94.3 KNews FM of Jacquie's interview with Charlie Dyer about her path to becoming an evnironmentalist and expert greem marketing consultant.

Faribault Retailers Help Customers Recycle Their Electronics

Faribault Daily News - May 19, 2011

Jacquie Ottman weighs in on the benefits to retailers of offering in-store recycling programs, noting " consumers are among the most affluents customers in the marketplace, and the most influential."

Does Eco-Friendly Clothing Mean Eeeek-o Ugly? - The San Diego Union Tribune

Jacquie speaks with The San Diego Union Tribune about the importance of aligning price, consumer target, and marketing position when developing green products.

Ecolibris Picks The New Rules of Green Marketing as Top Ten E-Book

Jacquie's book, The New Rules of Green Marketing makes it to Ecolibris list of Top Ten E-Books, just in time for Earth Day.

The New Rules of Green Marketing Named Top 40 Sustainability Book by Cambridge University (U.K.)

We're delighted to report that Jacquie's book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler (US) and Greenleaf Publishing (UK), 2011)  has been named by Cambridge University (U.K.) to the list of Top 40 Sustainability Books.

Other titles on the list include Al Gore's Our Choice and Next Generation Business Strategies for the Base of the Pyramid by Ted London & Stuart L. Hart.  Link to the URL for full list.

New Rules of Green Marketing Book Review on Blog Business World

Check out this review of Jacquie's new book on Blog Business World, written by Wayne Hurlbert.

Calling The New Rules of Green Marketing a must-read game changer, this great review from Wayne Hurlbert explains how the book transcends the traditional boundaries of green marketing in a powerful way, while using useful real-world examples.

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