Marketing Plan: Solve a Problem, Then Spread the Word

New York Times - April 11, 2012

The New York Times's Bryn Nelson does an excellent job laying out the case for stressing primary benefits when marketing energy efficiency.

For additional reading on this topic, see:

Subtly Selling Green to the Flat Screen Crowd

and

http://www.greenmarketing.com/files/Stafford-MyopiaJune06.pdf

Subtly Selling Green to the Flat Screen Crowd

New York Times - April 10, 2012

A great article by Bryn Nelson of The New York Times stressing the importance of sidestepping green benefits -- and underscoring great engineering when selling high tech.  Once again, Jacquie quoted for avoiding her now famous "planets, babies and daisies."

“New Rules of Green Marketing Should be on All Marketers Shelves”

Perry Goldshein, S Dialogue

Thanks, Perry Goldshein, for helping us celebrate the first anniversary of The New Rules of Green Marketing with this outstanding review.

Book Review: The New Rules of Green Marketing

GreenBusinessTimes.com - 2/20/12

Singapore's GreenBusinessTimes.com reviews The New Rules of Green Marketing. Many thanks to Eugene Tay for such a complementary write-up!

Going Green: How Does Gen Y Perceive Your Green Initiative? - 2/13/12

EPMSonline.com - February 13, 2012

The New Rules of Green Marketing by Jacquie Ottman is quoted in this insightful article about Gen Y's interest in all things green.

Experts Predict Growth in Biobased Products - 2/12/2012

Cleanlink.com - February 14, 2012

Jacquie Ottman is quoted in this article about the rise of biobased products in the professional cleaning industry.

The Rise of the Biobased Economy - Huff Post 1/18/2012

As published in The Huffington Post - 1/18/2012

We're delighted to see Jacquie and Mark's article picked up this week by The Huffington Post -- Business and Green sections.  This is their their Huff Post debut! They look forward to contributing more articles on this and other green marketing topics in the future.

MNN Raves about The New Rules of Green Marketing

Helen Jupiter in Mother Nature Network - January 17, 2012

We are thrilled to have Jacquie's book reviewed in the company of four other fine sustainability books that are sure to inspire and educate sustainability leaders for many years to come.

YouTube Book Review on “The New Rules of Green Marketing”

Lorna Li

Green Marketing TV's editor-in-chief offers a youtube book review on Jacquie Ottman's award winning book The New Rules of Green Marketing (Berrett-Koehler, 2011). "If you're interested in building an authentic sustainable brand than The New Rules of Green Marketing is the book for you" says Lorna Li.

Interview: Jacquie Ottman: The New Rules of Green Marketing

Publlished by the Belgrave Review

Jacquie Ottman is interviewed by Allyson at Belgrave Trust regarding her latest book The New Rules of Green Marketing. Jacquie shares her motivation for writing the book and the message she hopes readers take away.

Belgrave Trust is a leading climate change solutions company, offering individuals and businesses a suite of services to help make our planet healthy by promoting sustainable practices, and reducing emissions through an actively managed portfolio of high quality, certified offset projects.