In the News
Boulder Daily Camera - July 9, 2012
The Boulder Daily Camera, July 9, 2012, named Jacquie Ottman's, The New Rules of Green Marketing: Strategies and Inspiration for Sustainable Branding (Berrett-Koehler, 2011) one of top ten best sellers for June.
Link to the full story for the full list and more.
Jacquie Ottman's The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (Berrett-Koehler, 2011) named to Insurance Insight's Can't Miss Summer Reading List.
Accompanied by titles including Freakonomics and The Tipping Point, the book was hailed as making "sustainable, responsible marketing seem entirely possible — not an antiquated, idealistic notion. The possibilities of green marketing are endless."
Jacquie was "Twitterviewed" by green marketing colleague and friend Park Howell of Park & Co. Park was fascinated with Jacquie's interest in eradicating waste and fishing around for hints of Jacquie's soon to be announced plans.
ASSOCIATIONS NOW, June 2012
Jacquie Ottman explains how going green creates new opportunities for selling consumers.
Faith Attaguile via FrontlineCopy.com, June 20, 2012
Want your business to succeed in this sustainable living world? Jacquie Ottman explains the basic needs that drives your green prospect's decisions in this blog post by Faith Attaguile.
Bergen Record via NewJersey.com, June 28, 2012
Jacquie Ottman explains reasons why retailers are going green in this Bergen Record article by Joan Verdon.
Great write-up of Jacquie's recent talk to the Sustainable Packaging Symposium in Houston, April 3, 2012 by Anne-Marie Mohan, editor.
New York Times - April 11, 2012
The New York Times's Bryn Nelson does an excellent job laying out the case for stressing primary benefits when marketing energy efficiency.
For additional reading on this topic, see:
New York Times - April 10, 2012
A great article by Bryn Nelson of The New York Times stressing the importance of sidestepping green benefits -- and underscoring great engineering when selling high tech. Once again, Jacquie quoted for avoiding her now famous "planets, babies and daisies."
Perry Goldshein, S Dialogue
Thanks, Perry Goldshein, for helping us celebrate the first anniversary of The New Rules of Green Marketing with this outstanding review.