The Rise of the Biobased Economy

As published in The Huffington Post

We're delighted to see Jacquie and Mark's article picked up this week by The Huffington Post -- Business and Green sections.  This is their their Huff Post debut! They look forward to contributing more articles on this and other green marketing topics in the future.

MNN Raves about The New Rules of Green Marketing

Helen Jupiter in Mother Nature Network - January 17, 2012

We are thrilled to have Jacquie's book reviewed in the company of four other fine sustainability books that are sure to inspire and educate sustainability leaders for many years to come.

YouTube Book Review on “The New Rules of Green Marketing”

Lorna Li

Green Marketing TV's editor-in-chief offers a youtube book review on Jacquie Ottman's award winning book The New Rules of Green Marketing (Berrett-Koehler, 2011). "If you're interested in building an authentic sustainable brand than The New Rules of Green Marketing is the book for you" says Lorna Li.

Interview: Jacquie Ottman: The New Rules of Green Marketing

Publlished by the Belgrave Review

Jacquie Ottman is interviewed by Allyson at Belgrave Trust regarding her latest book The New Rules of Green Marketing. Jacquie shares her motivation for writing the book and the message she hopes readers take away.

Belgrave Trust is a leading climate change solutions company, offering individuals and businesses a suite of services to help make our planet healthy by promoting sustainable practices, and reducing emissions through an actively managed portfolio of high quality, certified offset projects.

Ottman Interviewed on Blog Business Radio, July 26, 2011

Jacquie Ottman interviewed by Wayne Hulbert of Blog Business Radio on all things green marketing and its 20 new rules as discussed in her new book, The New Rules of Green Marketing.

Read Wayne's review of Jacquie's book here

Jacquie Ottman Featured in USA Today - June 2011

Jacquie's seven strategies for green marketing success are featured in this independent supplement, entitled "Sustainable Future", prepared by MediaPlanet for USA Today, June 2011.  LInk here to download a copy of the full, informative, supplement in pdf form.

Ottman Challenges Industry to Engage Consumers on Sustainability

Introduces "Moving Sustainability Forward" Green Paper

Our founder, Jacquie Ottman got the attention of hundreds of Sustainable Brands '11 attendees in Monterey, CA on June 7, when she opened the conference by asserting, "Greenwash is not the real problem holding consumers back from getting more involved in sustainability."

She went on to illustrate how greenwash is merely a symptom of the real problem -- which she believes is an immature industry 'eco-system'. "The 'eco-system' of stakeholders that supports us is not broken...it just hasn't matured around us. We have marketers who are inadvertently greenwashing because they don't know better and claims are not being enforced by government or retailers."

Ottman, author of the recently released The New Rules of Green Marketing, challenged the audience with specific steps the industry can take to build the holistic support it needs from retailers, government, and especially consumers in moving sustainability forward.

Immediately  following her speech Ottman released the green paper "Moving Sustainability Forward", highlighting her insights on how to accelerate sustainability and make green marketing more productive.  For a copy of the paper see the attached pdf or click on the button on the left side of any page on http://www.greenmarketing.com

Marketri Recommends the New Rules of Green Marketing - May 19, 2011

Caitlin Kuscan of Marketri reviews the book and finds it full of great resources for companies looking to integrate sustainability into consumer brands. Here's an excerpt ...

 "There are too many other great tips and stories in this book, that I don't have enough room to share them all here. I found the book to be a great read; ‘green' is changing the way we live our lives ... Jacquelyn mentions great companies and ideas being put into place, and reminds us that we need to keep in mind that the planet will always be here, it is for us that going green will bring the most benefit.

Bottom line: Whether your company is B2B or B2C, offering products or services, the over message is universal. Clients and consumers are accepting ‘green' products, services and methods as an expected social responsibility, even if it's just small steps. I recommend this book as a great read for gathering ideas to revamp, make small changes or simply for the lessons learned from other company's experiences."

Jacquie Ottman Speaks with Charlie Dyer, 94.3 KNews FM personality

Listen to the podcast from 94.3 KNews FM of Jacquie's interview with Charlie Dyer about her path to becoming an evnironmentalist and expert greem marketing consultant.

Faribault Retailers Help Customers Recycle Their Electronics

Faribault Daily News - May 19, 2011

Jacquie Ottman weighs in on the benefits to retailers of offering in-store recycling programs, noting "...green consumers are among the most affluents customers in the marketplace, and the most influential."