Jacquie Ottman's
Green marketing Blog
Demystifying Biobased Products Keys to Marketing Success
Posted on December 06, 2012 by Jacquie Ottman & Mark Eisen
Communicating the benefits of “biobased” content, the world’s newest ecological marketing term, is often tricky. Biobased represents all of green marketing’s traditional challenges — including greenwash — but has additional, unique challenges all its own. Happily, strategies and a credible third party label now exist.
Opportunities For Biobased Products and Packaging
There are many reasons for a business to use biobased content instead of traditional petroleum-based ingredients in their products, including: it helps grow the farm economy, promotes energy independence, and helps manage carbon impacts, providing a useful hedge against potential future …Read more...
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