Jacquie Ottman's
Green marketing Blog
How To Make Waste Watching Fun, Easy — and Mainstream
Posted on April 15, 2013 by Guest Blogger, Fredrica Rudell
With 9 billion people expected on the planet by 2025, all consumers will need to be reducing, refusing, repairing, reusing, recycling, and lots of other R’s. If your consumers are not on board the waste prevention movement, take some advice from social marketers — make it easy, fun and popular. Here’s how.
Easy Does It
Curbside pickup and reverse vending machines at the supermarket make it easy to recycle newspaper and co-mingles and redeem deposit bottles and cans. Businesses and schools that provide …Read more...
Green Marketing Myopia and the SunChips “Snacklash”
Posted on October 27, 2010 by Jacquie Ottman & Mark Eisen
Many marketing experts have weighed in on what they believe to be the reasons for the current backlash against SunChips’s new compostable chip package: excess noise. If you somehow missed it, consumers complained so loudly about the snack food’s new environmentally preferable but noisy corn-based bag that the brand reverted to the old packaging for most of its line. Before we blame consumers once again for not sacrificing a little inconvenience for the sake of the planet, let’s take a step back and understand what really is to …Read more...
Proper Medicine Disposal Is the Next Big Green Marketing Thing
Posted on July 30, 2009 by Jacquelyn Ottman
If you read nothing else today, read this link to "Proper Medicine Disposal Prescribed Daily" by Andrea Nocito. How many times have you cringed when throwing away unused prescription drugs? Flushing them down the toilet, as described, is not the answer either.
I have long suspected that prescription drug disposal will be the Next Big Issue in green marketing and sustainable product development. We desperately need a mechanism for allowing consumers to take back unused drugs.
I believe one solution might be to require druggists to fill prescriptions only half way. If the prescription works out (you don't have …Read more...
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