Jacquie Ottman's Green Marketing Blog
Proper Medicine Disposal Is the Next Big Green Marketing Thing
Posted on July 30 2009 by Jacquelyn Ottman
If you read nothing else today, read this link to "Proper Medicine Disposal Prescribed Daily" by Andrea Nocito. How many times have you cringed when throwing away unused prescription drugs? Flushing them down the toilet, as described, is not the answer either.
I have long suspected that prescription drug disposal will be the Next Big Issue in green marketing and sustainable product development. We desperately need a mechanism for allowing consumers to take back unused drugs.
I believe one solution might be to require druggists to fill prescriptions only half way. If the prescription works out (you don't have …
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