Jacquie Ottman's
Green marketing Blog
How To Make Waste Watching Fun, Easy — and Mainstream
Posted on April 15, 2013 by Guest Blogger, Fredrica Rudell
With 9 billion people expected on the planet by 2025, all consumers will need to be reducing, refusing, repairing, reusing, recycling, and lots of other R’s. If your consumers are not on board the waste prevention movement, take some advice from social marketers — make it easy, fun and popular. Here’s how.
Easy Does It
Curbside pickup and reverse vending machines at the supermarket make it easy to recycle newspaper and co-mingles and redeem deposit bottles and cans. Businesses and schools that provide …Read more...
Green Marketing Myopia and the SunChips “Snacklash”
Posted on October 27, 2010 by Jacquie Ottman & Mark Eisen
Many marketing experts have weighed in on what they believe to be the reasons for the current backlash against SunChips’s new compostable chip package: excess noise. If you somehow missed it, consumers complained so loudly about the snack food’s new environmentally preferable but noisy corn-based bag that the brand reverted to the old packaging for most of its line. Before we blame consumers once again for not sacrificing a little inconvenience for the sake of the planet, let’s take a step back and understand what really is to …Read more...
Pizza by Cer té: Greener By the Slice
Posted on July 29, 2010 by Jacquelyn Ottman
This is a guest blog post by Jean-Claude Darne
New York’s first green pizzeria has opened it doors. Responsible consumers and pizza lovers, you can now enjoy a slice that’s made with the environment at heart. Cer té, a popular café in Midtown East opened ‘Pizza by Cer té’ on Earth Day, April 22nd 2010. To encourage us to help us spread the word they sent us a couple of pies to sample. We took it upon ourselves to put their pizza to the ‘green test,’ scrutinizing every element of …Read more...
Plastiki Trash Expedition Meets Goal—Who’s Next?
Posted on July 27, 2010 by Jacquelyn Ottman
New York Times recently reported that the Plastiki has docked after a four-month voyage from San Francisco to Sydney. The brainchild of British environmental advocate, David de Rothschild, the 60-foot “Plastiki” is a sailboat pieced together from 12,500 recycled plastic bottles and powered by solar panels and windmills. His mission: raise awareness about the amount and effects of plastic waste affecting our oceans.
David was on to something when he built his environmentally responsible craft and sailed it across the Pacific. He brought attention to an important issue and exposed it in …Read more...
A Creative Way to Handle Prescription Drug Disposal
Posted on July 10, 2010 by Jacquelyn Ottman
As someone quite involved in issues of product takeback and disposal in general, I became quite alarmed to discover how much Percoset and Vicodin, two controlled substances, were left in our medicine cabinet after my late husband’s bout with cancer.
Not wanting to dispose of the drugs in the toilet (for fear they would contaminate local waterways) or in the trash (where the drugs would linger in plastic bags on the sidewalk in front of my Upper East Side NYC coop where they could easily …Read more...
Give Your Stuff Away and Unclutter Your Life
Posted on April 12, 2010 by Jacquelyn Ottman
Wouldn’t it be great if in just one weekend, we could get rid of some of the clutter in our lives by making it available to others who need it?
That’s the idea behind Mike Morone’s Give Your Stuff Away Day, happening on May 15, 2010 all across the country.
The deal is pretty simple: Just bring safe, valuable items that you no longer want to your curb (keeping in mind that no trash, recyclables, food, drugs, chemicals, or weapons should be included) and instantly be involved in the country’s largest giveaway effort! Others will …Read more...
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