Jacquie Ottman's
Green marketing Blog
EcoPower to the People
Posted on June 03, 2009 by Jacquelyn Ottman
Whom do you trust to make green marketing claims? The answers surprised us. Yesterday at the Sustainable Brands ’09 Conference in Monterey, California, we polled all 350 participants about the notion of trust when it comes to verifying green claims and create standards for products.
We specifically asked these on the cutting edge of green and sustainability leaders and activists who they themselves trusted to this important task, who consumers trusted, and who they thought was best equipped to verify claims and create standards for green products and …Read more...
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