Green Marketing Blog
“New Rules of Green Marketing” Named One of Top 40 Books on Sustainability
June 06, 2011 by Jacquelyn Ottman
I’m thrilled to announce that my book The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding was recently named to the list of Top 40 Sustainability Books of 2010 by the Cambridge Programme for Sustainability Leadership (CPSL), University of Cambridge (U.K.).
Other titles on the list include: Our Choice (Al Gore), Next Generation Business Strategies for the Base of the Pyramid (Ted London & Stuart L. Hart), The Power of Sustainable Thinking (Bob Doppelt), and Prosperity Without Growth (Tim Jackson). See a full list here.
The CPSL draws on the world-leading research and networks of Cambridge University to help business leaders address the critical global challenges they face today.
Congratulations to the rest of the winners. I hope the book makes it to the top of your list of sustainablity books. Link here to learn more about the book.
Jacquie Ottman is founder and principal of the New York City-based J. Ottman Consulting, Inc. An expert adviser on green marketing to Fortune 500 companies and the U.S. government, she is the author of the newly released,The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (Berrett-Koehler, February 2011, 252 pp.) For more information or to download a free chapter, click here
The New Rules of Green Marketingwas released in the U.K. in late 2010, by Greenleaf Publishing. It was released in the U.S. by Berrett Koehler in Feburaury 2011.
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