Jacquie Ottman's
Green Marketing Blog

How to Avoid Greenwash

Greenwashing—communicating (even unintentiionally) that one’s product or company is greener than it actually is—is the Number One challenge of green marketers today. Greenwashers can expect swift retribution from consumers, advocates and the media in the forms of lost sales and tarnished reputation.

To help smooth the way for our clients and other green marketers, I’ll be moderating a special virtual conference on Thursdday, Jan 14, 2010.  It’s called: Building Credibility, Avoiding Greenwash.

Join us online for a look at unfolding strategies and best practices for establishing credibility for your sustainable brand.

This jam-packed, full-day, online conference will teach you…How to make sense of the multiplicity of eco-labels in the US and worldwide….Whether an independent eco-label is right for you…Alternatives to eco-labels and evaluating their cost/benefits…How sustainable packaging lends credibility to your brand….Game changing initiatives coming from Office Depot, GoodGuide.com and others.

I’ll be presenting a session on “Alternatives to Eco-Labels” Link here to learn more.

I hope to see you online.   For more information and to register link here .


Download a free chapter now Newly Released! — The New Rules of Green Marketing

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