Jacquie Ottman's
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Heineken Launches Sustainable Packaging Challenge

Heineken Ideas Brewery imageDutch beer giant Heineken just launched an online innovation platform called Heineken Ideas Brewery. The first of several challenges will focus on new ideas for sustainable beer packaging.

Check out www.ideasbrewery.com to submit your ideas for packages that address the following questions:

How can we ensure that a larger amount of beer packaging will be re-used or recycled?  What kind of new material would significantly improve the lifecycle of beer packaging?  What are your ideas concerning packaging to maximize transport efficiency?

The best entry will be awarded $10,000.

Criteria: innovativeness, Feasibility, and Online Votes
Ideas that best meet the criteria will move to a second stage during which the company will work with participants on further exploration.

And the Judges Are..
I’m delighted to be participating in the jury consisting of Heineken’s global research and development director, Willem van Waesberghe François-Xavier Mahot, Heineken’s senior global innovation director, among others.

The submission deadline is May 8, 2012.winners will be announced in June. The best ideas will be awarded a prize of $10,000.

Jacquelyn Ottman is principal and founder of  New York City-based J. Ottman Consulting, expert advisers on green marketing to Fortune 500 companies and the U.S. government labeling programs. The author of foor books, her latest is The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (Berrett-Koehler, February 2011). For more information and to download a free chapter, link here.

Recent blog posts:

USDA Certification Raises the Bar for Biobased

Book Review: Greener Products and Marketing

The Rise of the Biobased Economy

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