Jacquie Ottman's
Green Marketing Blog

Give Your Stuff Away Day - May 14


If you’re like me, you probably have a lot of extra stuff that you no longer want, but would like to see end up in a safe new home.

This year, turn your spring cleaning into an opportunity to clean out your closet and clean up the planet. On Saturday, May 14, 2011, join me by participating in “Give Your Stuff Away Day”. It’s as simple as bringing your stuff to the curb.

“Give Your Stuff Away Day”, which Mike Morone is hoping to establish as a biannual event, is an opportunity to help millions of people during tough economic times. Simply bring your surplus (safe and legal) belongings out to the curb, and participate in the world’s biggest recycling/giveaway/treasure hunt event ever. 

Clothes you never wear? Books you’ve already read? Think of it as “Earth Day” for the masses. I hope to see you at the curb! For more information, check out http://giveyourstuffaway.com.

Jacquie Ottman is an expert adviser to Fortune 500 and the U.S. government for green marketing and eco-innovation. She and her colleagues are currently helping to launch the new USDA Certified Biobased Label.

She is the author of The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011). Download a free chapter here.


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