Jacquie Ottman's
Green Marketing Blog
USDA BioPreferred Announces New Consumer Label
January 19, 2011 by Jacquelyn Ottman
Exciting News! The USDA officially announces a new product label designating certified biobased content. An initiative that we at J. Ottman Consulting are helping to launch, the label will help consumers identify products and packages made with ingredients from agricultural, forest, or marine environments. It will help promote the increased sale of such products, help create green jobs and, with it, new markets for farmers, manufacturers, and vendors. Regulations will appear in the Federal Register on January 20, 2011.
To celebrate the label initiative, the USDA will host an informational teleconference with a Q&A session. The teleconference will be led by Kathleen Merrigan (USDA Deputy Secretary of Agriculture), Jeffrey Goodman (Chief, Environmental Management Division) and, Kate Lewis (USDA BioPreferred Deputy Program Manager) on Thursday, January 20, 2011 at 11-11:30 a.m. EST (call in #: 800-857-5233, passcode: STAKE HOLDER given verbally). I encourage everyone to call in and find out more about USDA BioPreferred, and if applicable, seriously consider this new label* for your own products and packages.
*Note: The USDA BioPreferred program logo appears here. The actual consumer label will be published along with the regulations in the Federal Register.
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