Jacquie Ottman's
Green Marketing Blog
“20 New Rules, 20 Congratulations, 20,000 Thank You’s”.
March 11, 2011 by Jacquelyn Ottman
Twenty thousand thanks to so many of you who dropped, “Hey Jacquie, I want to win a free copy of your book” in a subject line this past month—and showing your support and interest. We wanted to launch my new book with some fun, generate some good will, and to do it in a way that would reward our old friends and help us make some new ones—and you helped us achieve these goals in spades.
Also, thanks to your enthusiasm, The New Rules of Green Marketing made it to the #1 Green Marketing book on Amazon.com and we generated lots of buzz on Twitter and other social media. And 20 of you have a brand new signed copy of the book.
The 20 Winners are…
- Laura Silverman, Program Analyst, USDA BioPreferred Program
- Kai Jaffe, Senior Product Support Specialist, Peerless Lighting
- Brooke Mitterman, Marketing Consultant, Maxwell PR
- Keith Sutter, Sr. Product Director for Sustainable Brand Marketing,
Worldwide Environment, Health & Safety, Johnson and Johnson
- Celia Spence, Partner, Verdant Value
- Meg Connolly, Sustainability Researcher, Springs Global
- Christine Baum, Director of Marketing, Sales, and Communications, Disney Regional Entertainment/ ESPN
- Edward Weisberg, VP for Business Development and Marketing, GXT Green
- Brenda Grober, Environmental Services Unit, Empire State Development
- Daren Davey, Life Coach
- Nancy S. Spence, Academic Coach, Richland College
- Karen Schiff, Co-Founder, Ecobunga! Blog
- Stephanie Kupanoff, Marketing Specialist, Goodwill of Orange County
- Joseph Delfino, Professor of Environmental Engineering Sciences, U of Florida
- Jeffrey Lemansky, President, Jake Lemans Consulting
- Ryan Gourley, Research Specialist, Department of Veterans Affairs
- Lynn Belken, Marketing Manager, Wisconsin Energy Conservation Corporation
- Vincent Cheng
- Alex Michalko, Corporate Citizenship, The Walt Disney Company
- Sharell Benson, Sustainable Packaging Sales, Johnson Printing and Packaging Corp.
As I said in the blog posts, “With good green marketing, everybody wins.”
That’s because good green marketing helps shift the marketplace towards greener goods and services. It empowers ordinary citizens and consumers like us to make the difference in our world.
How Everyone Can Learn More About the Book
· Download a free chapter of the book on our greenmarketing.com website.
· Check the Upcoming Events page on our website for upcoming book signings. (Also our Twitter, and Facebook pages.)
· Join our new “The New Rules of Green Marketing” LinkedIn group
· Check out the special “After We Went to Press” page on our website and this blog to follow news about the case studies and brands discussed in the book.
If you enjoy the book, I hope you’ll spread the word on to others (authors these days need all the help they can get)—or even pass your copy along to a worthy student or entrepreneur.
Thanks again. I look forward to staying in touch over the next twenty years at least!
P.S. A special word of thanks to SustainableLIfeMedia.com who also ran the promotion, and Thomas Miner’s fine interview that received a record number of hits last month.
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