Jacquie Ottman's
Green Marketing Blog
20 New Rules. 20 Free Books. 20 Chances to Win: New Rule of Green Marketing Number 8.
February 16, 2011 by Jacquelyn Ottman
Jacquie Ottman’s New Rule of Green Marketing Number 8:
Save me! Scrap the images of planets! Bag the daisies! Nix the babies! Even the greenest consumers no longer buy products just to “save the planet.” Today’s consumers buy sustainable brands to help protect their health, save money, or because they simply work better. That’s why products such as organics, natural personal care and pet care, and energy-efficient products are leading the way in sales.
A central message in the book, shine the spotlight on primary product benefits. That’s why AFM Safecoat paint stresses it is “doctor recommended” and American Apparel’s sweatshop-free clothes now promote a youthful, sexy image. And why headlines for Kenmore energy efficient washers exclaim, “You pay for the washer. It pays for the dryer.”
—-Excerpted fromThe New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K., February 2011, $21.95, 252 pp.). Now available in bookstores and at online booksellers.
WIN A FREE COPY TODAY!
To celebrate its launch, I am
giving away 20 FREE signed copies ofThe New Rules of Green Marketing,
one each business day from February 7 to March 7.
To enter, send me an e-mail nowwith “Jacquie, I want to win a free copy of The New Rules of Green
Marketing” in the subject line. Emails must be submitted by 6 p.m. EST
in order to be eligible to win for that day. One entry per person, per
day.
20 Rules. 20 Chances to Win.
To automatically receive a new
rule each day (along with the e-mail link to win a FREE copy of my new
book), subscribe to “Jacquie Ottman’s Green Marketing Blog” byclicking here(Don’t worry, you can easily unsubscribe later) and watch out for each day’s
new post. We will draw winners periodically throughout the giveaway
period. All winners will be contacted by March 16 and announced with
their permission. *Click here for the official rules*
Good luck! With good green marketing, everybody wins! (That’s the rule)
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