Jacquie Ottman's
Green Marketing Blog
20 New Rules. 20 Free Books. 20 Chances to Win: New Rule of Green Marketing Number 6.
February 14, 2011 by Jacquelyn Ottman
Jacquie Ottman’s New Rule of Green Marketing Number 6:
A life-cycle approach is necessary. Single attributes such as recyclable, organic, or energy-efficient matter greatly, but don’t mean a product is green overall. Recycled products still create waste, organic strawberries can travel thousands of miles, and CFLs contain mercury. So a more thorough, life-cycle or carbon-based approach to greening is necessary.
Sometimes a lifecycle approach pays off unexpected dividends. Because it is easy to disassemble, Herman Miller’s MIrra chair is also a cinch to repair.
—-Excerpted fromThe New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K., February 2011, $21.95, 252 pp.). Now available in bookstores and at online booksellers.
WIN A FREE COPY TODAY!
To celebrate its launch, I am
giving away 20 FREE signed copies ofThe New Rules of Green Marketing,
one each business day from February 7 to March 7. To enter, send me an e-mail nowwith “Jacquie, I want to win a free copy of The New Rules of Green
Marketing” in the subject line. Emails must be submitted by 6 p.m. EST
in order to be eligible to win for that day. One entry per person, per
day.
20 New Rules of Green Marketing. 20 Chances to Win.
To automatically receive a new
rule each day (along with the e-mail link to win a FREE copy of my new
book), subscribe to “Jacquie Ottman’s Green Marketing Blog” byclicking here(Don’t worry, you can easily unsubscribe later) and watch out for each day’s
new post. We will draw winners periodically throughout the giveaway
period. All winners will be contacted by March 16 and announced with
their permission. *Click here for the official rules*
Good luck! With good green marketing, everybody wins! (That’s the rule.)
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