Jacquie Ottman's
Green Marketing Blog
20 New Rules. 20 Free Books. 20 Chances to Win: New Rule of Green Marketing Number 4.
February 10, 2011 by Jacquelyn Ottman
Jacquie Ottman’s New Rule of Green Marketing Number 4:
Green inspires innovative products and services that can result in better consumer value, enhanced brands, and a stronger company.
Savvy managers no longer consider the environment to be a burden that represents added cost and overhead—but an investment that can pay back handsomely. That’s why Procter & Gamble is counting on $50 billion sales of “sustainable innovation products” by 2012 and why GE “Ecomagination” revenues grew six percent to $18 billion in 2009 despite tough times.
Two of my favorite more entreprenuerial “eco-innovations” are gDiapers, an attractive, convenient alternative to disposables that flush the waste down the drain where it belongs, and The Human Power Trainer, a workout bike that generates enough power to run a pair of speakers, an electric hand mixer, or a small television.
—-Excerpted fromThe New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K., February 2011, $21.95, 252 pp.). Now available in bookstores and at online booksellers.
WIN A FREE COPY TODAY!
To celebrate its launch, I am
giving away 20 FREE signed copies ofThe New Rules of Green Marketing,
one each business day from February 7 to March 7.
To enter, send me an e-mail nowwith “Jacquie, I want to win a free copy of The New Rules of Green
Marketing” in the subject line. Emails must be submitted by 6 p.m. EST
in order to be eligible to win for that day. One entry per person, per
day.
20 Rules. 20 Chances to Win.
To automatically receive a new
rule each day (along with the e-mail link to win a FREE copy of my new
book), subscribe to “Jacquie Ottman’s Green Marketing Blog” byclicking here(Don’t worry, you can easily unsubscribe later) and watch out for each day’s
new post. We will draw winners periodically throughout the giveaway
period. All winners will be contacted by March 16 and announced with
their permission. *Click here for the official rules*
Good luck! With good green marketing, everybody wins! (That’s the rule.)
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