Jacquie Ottman's
Green Marketing Blog
20 New Rules. 20 Free Books. 20 Chances to Win: New Rule of Green Marketing Number 3.
February 09, 2011 by Jacquelyn Ottman
Jacquie Ottman’s New Rule of Green Marketing Number 3:
Greener products work equally well or better than conventional alternatives—and are often worth a premium price.
Thanks to advances in technology, we’ve come a long way since the days when greener products gathered dust on the bottom shelves of health food stores because they didn’t work as well and were not a good value. Organics, hybrid cars and safer cleaning products now command a price premium.
These are also the reasons why so many mainstream consumer products marketers are getting in the game—and putting their trusted names on greener products. Tide Coldwater, Clorox GreenWorks, and Scott Naturals, to name a few.
—-Excerpted fromThe New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K., February 2011, $21.95, 252 pp.). Now available in bookstores and at online booksellers.
WIN A FREE COPY TODAY!
To celebrate its launch, I am
giving away 20 FREE signed copies ofThe New Rules of Green Marketing,
one each business day from February 7 to March 7. To enter,send me an e-mail nowwith “Jacquie, I want to win a free copy of The New Rules of Green
Marketing” in the subject line. Emails must be submitted by 6 p.m. EST
in order to be eligible to win for that day. One entry per person, per
day.
20 Rules. 20 Chances to Win.
To automatically receive a new
rule each day (along with the e-mail link to win a FREE copy of my new
book), subscribe to “Jacquie Ottman’s Green Marketing Blog” byclicking here(Don’t worry, you can easily unsubscribe later) and watch out for each day’s
new post. We will draw winners periodically throughout the giveaway
period. All winners will be contacted by March 16 and announced with
their permission. *Click here for the official rules*
Good luck! With good green marketing, everybody wins! (That’s the rule.)
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