Jacquie Ottman's
Green Marketing Blog
20 New Rules. 20 Free Books. 20 Chances to Win: New Rule of Green Marketing Number 20.
March 07, 2011 by Jacquelyn Ottman
Jacquie Ottman’s New Rule of Green Marketing Number 20:
Keep it simple.Plato was an environmentalist: “Simplicity is elegance.” Today’s consumers are cutting out the needless purchases and getting rid of the gadgets and gizmos that don’t add value to their lives. That’s why they are migrating to brands that help express these values—Method, Starbucks, Timberland. It’s just that simple.
—-Excerpted fromThe New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K. February 2011, $21.95, 252 pp.). Now available in bookstores and at online booksellers. LEARN MORE.
WIN A FREE COPY TODAY!
To celebrate its launch, I am giving away 20 FREE signed copies ofThe New Rules of Green Marketing, one each business day from February 7 to March 7. To enter,send me an e-mail now with “Jacquie, I want to win a free copy of The New Rules of Green Marketing” in the subject line. Emails must be submitted by 6 p.m. EST in order to be eligible to win for that day. One entry per person, per day.
20 Rules. 20 Chances to Win.
To automatically receive a new rule each day (along with the e-mail link to win a FREE copy of my new book), subscribe to “Jacquie Ottman’s Green Marketing Blog” by clicking here (Don’t worry, you can easily unsubscribe) and watch out for each day’s new post. We will draw winners periodically throughout the giveaway period. All winners will be contacted by March 16 and announced with their permission. *Click here for the official rules*
Good luck! With good green marketing, everybody wins! (That’s the rule.)
SPECIAL NOTE: This is the last of 20 new rules of green marketing that I have highlighted in this special series of blog posts. Thank you for your participation. I hope you enjoyed seeing the posts and got a taste for my new book. Congratulations to the winners. We will be posting their names shortly.
If you’d like to learn more about the book, please make sure to subscribe to the blog (see link just above), as I will be writing more posts devoted to the themes and cases I had the pleasure of showcasing in the book.
Finally, Link here to the special page on our website for the book to learn about the new “The New Rules of Green Marketing” Linked in group, and the “After We Went to Press” Page on our site with continuing updates and notes of potential interest to readers.
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