Jacquie Ottman's
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20 New Rules. 20 Free Books. 20 Chances to Win: New Rule of Green Marketing Number 19.

Jacquie Ottman’s New Rule of Green Marketing Number 19:

Authenticity.It’s not enough to slap on a recycling logo or make a biodegradability claim. Brands viewed as the most genuine integrate relevant sustainability benefits into their products.

That’s why HSBC and Stonyfield Farm aim to reduce the carbon impacts of their operations through innovative green building and methane management initiatives, respectively.

 —-Excerpted fromThe New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K. February 2011, $21.95, 252 pp.).  Now available in bookstores and at online booksellers.   LEARN MORE.

 WIN A FREE COPY TODAY!
To celebrate its launch, I am giving away 20 FREE signed copies of The New Rules of Green Marketing, one each business day from February 7 to March 7.  To enter,send me an e-mail now with “Jacquie, I want to win a free copy of The New Rules of Green Marketing” in the subject line. Emails must be submitted by 6 p.m. EST in order to be eligible to win for that day. One entry per person, per day.

20 Rules. 20 Chances to Win.
To automatically receive a new rule each day (along with the e-mail link to win a FREE copy of my new book), subscribe to “Jacquie Ottman’s Green Marketing Blog” by clicking here (Don’t worry- you can easily unsubscribe) and watch out for each day’s new post. We will draw winners periodically throughout the giveaway period. All winners will be contacted by March 16 and announced with their permission. *Click here for the official rules*

Good luck! With good green marketing, everybody wins! (That’s the rule.)

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