Jacquie Ottman's
Green Marketing Blog
20 New Rules. 20 Free Books. 20 Chances to Win: New Rule of Green Marketing Number 15.
February 28, 2011 by Jacquelyn Ottman
Jacquie Ottman’s New Rule of Green Marketing Number 15:
Green consumers trust brands that tell all.BP, ExxonMobil, and SIGG learned this lesson the hard way. It’s no longer enough to have a well-known name. Today’s brands become trusted by practicing “radical transparency,” disclosing the good - and the bad.
Patagonia’s Footprint Chronicles microsite lets visitors trace the environmental impacts of ten products and it not afraid to critique itself. For example, it is not afraid to reveal that is still uses (only) 36% virgin polyester in its Capilene Midweight Bottoms, needed to achieve desired performance and durability. No wonder it won a People’s Voice “Webby” award for the effort.
—-Excerpted from The New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K. February 2011, $21.95, 252 pp.). Now available in bookstores and at online booksellers.LEARN MORE.
WIN A FREE COPY TODAY!
To celebrate its launch, I am giving
away 20 FREE signed copies of The New Rules of Green Marketing, one
each business day from February 7 to March 7.
To enter, send me an e-mail nowwith “Jacquie, I want to win a free copy of The New Rules of Green
Marketing” in the subject line. Emails must be submitted by 6 p.m. EST
in order to be eligible to win for that day. One entry per person, per
day.
20 Rules. 20 Chances to Win.
To automatically receive a new rule each day (along with the e-mail link to win a FREE copy of my new book), subscribe to “Jacquie Ottman’s Green Marketing Blog” by clicking here (Don’t worry- you can easily unsubscribe) and watch out for each day’s new post. We will draw winners periodically throughout the giveaway period. All winners will be contacted by March 16 and announced with their permission. *Click here for the official rules*
Good luck! With good green marketing, everybody wins! (That’s the rule.)
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