Jacquie Ottman's
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20 New Rules. 20 Free Books. 20 Chances to Win: New Rule of Green Marketing Number 14.
February 25, 2011 by Jacquelyn Ottman
Jacquie Ottman’s New Rule of Green Marketing Number 14:
Green consumers are strongly influenced by the recommen-dations of friends and family, and trusted third parties. With rampant cynicism about traditional forms of advertising and a backlash in place against perceived greenwashing, savvy marketers leverage purchase influencers and third parties like NGOs and especially eco-labelers.
But one must choose an ecolabel wisely. According to the Natural Marketing Institute, only a handful of ecolabels have significant levels of consumer awareness—Energy Star (93%), USDA Certified Organic (75%), Fair Trade Certified (44%) and Rainforest Alliance Certified (35%).
—-Excerpted from The New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K. February 2011, $21.95, 252 pp.). Now available in bookstores and at online booksellers.LEARN MORE.
WIN A FREE COPY TODAY!
To celebrate its launch, I am giving away 20 FREE signed copies of The New Rules of Green Marketing, one each business day from February 7 to March 7. To enter,send me an e-mail nowwith “Jacquie, I want to win a free copy of The New Rules of Green Marketing” in the subject line. Emails must be submitted by 6 p.m. EST in order to be eligible to win for that day. One entry per person, per day.
20 Rules. 20 Chances to Win.
To automatically receive a new rule each day (along with the e-mail link to win a FREE copy of my new book), subscribe to “Jacquie Ottman’s Green Marketing Blog” by clicking here (Don’t worry- you can easily unsubscribe) and watch out for each day’s new post. We will draw winners periodically throughout the giveaway period. All winners will be contacted by March 16 and announced with their permission. *Click here for the official rules*
Good luck! With good green marketing, everybody wins! (That’s the rule.)
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