Jacquie Ottman's
Green Marketing Blog

20 New Rules. 20 Free Books. 20 Chances to Win: New Rule of Green Marketing Number 13.

Jacquie Ottman’s New Rule of Green Marketing Number 13:

The brands consumers buy and trust engage them in meaningful conversation through a variety of media, especially online.

Talking “at” consumers through traditional media and paid advertising can’t build loyalty among empowered consumers in a connected world.

Method’s “People Against Dirty” campaign has over 5300 “advocates”  united in a common passion for Method and its cleaning mission. A blog keeps members updated on issues of concern, and a “humanifesto” that extols values such as “ingredients that come from plants, not chemical plants.”

-Excerpted from The New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K. February 2011, $21.95, 252 pp.).  Now available in bookstores and at online booksellers.LEARN MORE.

To celebrate its launch, I am giving away 20 FREE signed copies of “The New Rules of Green Marketing”, one each business day from February 7 to March 7.  To enter,send me an e-mail nowwith “Jacquie, I want to win a free copy of The New Rules of Green Marketing” in the subject line. Emails must be submitted by 6 p.m. EST in order to be eligible to win for that day. One entry per person, per day.

20 Rules. 20 Chances to Win.
To automatically receive a new rule each day (along with the e-mail link to win a FREE copy of my new book), subscribe to “Jacquie Ottman’s Green Marketing Blog” by clicking here (Don’t worry- you can easily unsubscribe) and watch out for each day’s new post. We will draw winners periodically throughout the giveaway period. All winners will be contacted by March 16 and announced with their permission. *Click here for the official rules*

Good luck! With good green marketing, everybody wins! (That’s the rule.)


Download a free chapter now Newly Released! — The New Rules of Green Marketing

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