Jacquie Ottman's
Green Marketing Blog
20 New Rules. 20 Free Books. 20 Chances to Win: New Rule of Green Marketing Number 11.
February 22, 2011 by Jacquelyn Ottman
Jacquie Ottman’s New Rule of Green Marketing Number 11:
The greenest products represent new concepts (and likely, new business models) with significantly less impact.If we simply keep greening up the same old “brown” products we’ve been using forever, we’re never going to get to sustainability. With time running out, we’ve got to “leap” to service replacements for products, and adopt entirely new ways of doing business.
In the process, we just might discover that consumers’ needs are being met better and “eco”-innovative new businesses result. Representing the biking equivalent of car-sharing, in 2007, Velib, a pay-as-you-go bike service launched in Paris. With over 20,000 bikes in about 1500 self-aservice rental kiosks, the bikes are a convenient, cheap, trendy and emission-free way for locals and tourists to get around town. C’est bon!
—-Excerpted fromThe New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K., February 2011, $21.95, 252 pp.). Now available in bookstores and at online booksellers.
WIN A FREE COPY TODAY!
To celebrate its launch, I am giving
away 20 FREE signed copies ofThe New Rules of Green Marketing, one
each business day from February 7 to March 7.
To enter, send me an e-mail nowwith “Jacquie, I want to win a free copy of The New Rules of Green
Marketing” in the subject line. Emails must be submitted by 6 p.m. EST
in order to be eligible to win for that day. One entry per person, per
day.
20 Rules. 20 Chances to Win.
To automatically receive a new rule each day (along with the e-mail link to win a FREE copy of my new book), subscribe to “Jacquie Ottman’s Green Marketing Blog” by clicking here (Don’t worry, you can easily unsubscribe later) and watch out for each day’s new post. We will draw winners periodically throughout the giveaway period. All winners will be contacted by March 16 and announced with their permission. *Click here for the official rules*
Good luck! With good green marketing, everybody wins! (That’s the rule.)
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