Jacquie Ottman's
Green Marketing Blog
Jacquie Ottman’s New Rule of Green Marketing Number 10.
February 18, 2011 by Jacquelyn Ottman
Jacquie Ottman’s New Rule of Green Marketing Number 10:
Sustainability represents an important consumer need, and is now an integral aspect of product quality. Green is no longer simply a market position. Products need to be green. Brands need to be socially responsible. Period.
Gone are the days when consumers simply chose one brand over another on the basis of cost, convenience or cleaning power. Such new questions are being asked as: What’s in this product? Who makes it? Can I dispose of it safely?
—-Excerpted fromThe New Rules of Green Marketing, by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K., February 2011, $21.95, 252 pp.). Now available in bookstores and at online booksellers.
WIN YOUR FREE COPY TODAY!
To celebrate its launch, I am
giving away 20 FREE signed copies of The New Rules of Green Marketing,
one each business day from February 7 to March 7.
To enter, send me an e-mail nowwith “Jacquie, I want to win a free copy of The New Rules of Green
Marketing” in the subject line. Emails must be submitted by 6 p.m. EST
in order to be eligible to win for that day. One entry per person, per
day.
20 Rules. 20 Chances to Win.
To automatically receive a new
rule each day (along with the e-mail link to win a FREE copy of my new
book), subscribe to “Jacquie Ottman’s Green Marketing Blog” byclicking here(Don’t worry, you can easily unsubscribe later) and watch out for each day’s
new post. We will draw winners periodically throughout the giveaway
period. All winners will be contacted by March 16 and announced with
their permission. *Click here for the official rules*
Good luck! With good green marketing, everybody wins! (That’s the rule)
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