Jacquie Ottman's
Green Marketing Blog
“The New Rules of Green Marketing” Launches Today! Win a Free Copy. New Rule Number 1.
February 07, 2011 by Jacquelyn Ottman
Jacquie Ottman’s New Rule of Green Marketing Number 1:
Green is mainstream. Not too long ago, just a small group of deep green consumers existed. Today, 83% of consumers—representing every generation from Baby Boomers and Gen Xers to Gen Ys (Millennials) and Gen Zs—are some shade of green. Moreover, there are now finely defined segments of green consumers.
There are the deep-green “LOHAS” consumers and status-conscious “Drifters” (Source: Natural Marketing Institute). And also, greens that can be targetted by personal interests. Are you by any chance, a “Resource Conserver” (that’s me), a “Health Fanatic”, an “Animal Lover” or an “Outdoor Enthusiast”? There are lots more detail in Chapters 1 (available for a free download at my website now) and Chapter 2.
—-Excerpted from The New Rules of Green Marketing: Strategies, Tools, and Iinspiration for Sustainable Branding by Jacquie Ottman (Berrett-Koehler - U.S., Greenleaf Publishing - U.K., February 2011, $21.95, 252 pp.). Now available in book stores and at online booksellers. LEARN MORE.
WIN A FREE COPY TODAY!
To celebrate its launch, I am giving away 20 FREE signed copies of my new book, The New Rules of Green Marketing, one each business day starting today, February 7 through March 7. To enter, send me an e-mail now with “Jacquie, I want to win a free copy of The New Rules of Green Marketing” in the subject line. E-mails must be submitted by 6 p.m. EST in order to be eligible to win for that day. One entry per person, per day.
20 New Rules. 20 Chances to Win.
To automatically receive one of the 20 new rules each day (along with the e-mail link to win a FREE copy of my new book), subscribe to “Jacquie Ottman’s Green Marketing Blog” by linking here (Don’t worry—you can easily unsubscribe later), and watch out for each day’s new post. We will draw winners periodically throughout the giveaway period. All winners will be contacted by March 16 and announced with their permission. Click here for the official rules.
Good luck! With good green marketing, everybody wins! (That’s the rule.)
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