Jacquie Ottman's
Green marketing Blog

Jacquie Ottman's Green Marketing Blog

Controlling Interest

Consumers' desire to control a world that's increasingly viewed as spinning out of control lies at the heart of green marketing. If they didn't feel that greener products made a difference, there would be no market for organic produce, non-toxic cleaners, or Energy Star-qualified appliances.


method, method cleaning products, environmental marketing, environmental consulting, green business

Getting Your Consumer to 'Bite':  Green Marketing Strategies

Empower your consumers with messages that underscore the difference they make as one consumer or in concert with all the other …Read more...

 

CFLs: It Takes a Team to Market a Lightbulb

CFLs have become the quintessential example of a mainstream green product. As proof, as of October of 2007, Wal-Mart announced that it had surpassed its goal of selling 100 million CFLs by the end of 2007, three months ahead of time.  However, this accomplishment was not so easily attained.  The current success of CFLs is due to the innovation and commitment of a virtual “village” of manufacturers, designers, and marketers.

Remember those early CFLs?  Too many consumers were reluctant to pay $15 versus 75 cents for an incandescent, despite …Read more...

 

Sustainable Branding in the 21st Century

sustainable brands image

Just got back from the Sustainable Brands 08 Conference, in Monterey, California. Over 550 people gathered to hear about the latest trends, see the leaders in sustainability speak, and learn about new tools to conduct their business in a better way.

I had the honor of keynoting the conference. Several of the points I made were iterated by many of the speakers and by participants via their insightful questions from the floor. So there's a lot of consensus out there about what …Read more...

 

What Green Marketers Can Learn from Prius’ Success

Hardly a week goes by without Toyota’s Prius making green marketing headlines. Let's take a step back and analyze why this product has been so wildly successful, attracting a broad swath of consumers — and not just deep-green ones — like a powerful magnet, all the while creating a new definition of automotive cool. By Jacquelyn Ottman

Let’s start with the car itself. Its distinctive styling and unique silhouette acted as a moving billboard for the new technology. Inside, passengers get all the creature comforts they expect from pricier vehicles …Read more...

 

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