Jacquie Ottman's
Green marketing Blog
Can Plastics Be ‘Green’?
Posted on September 09, 2016 by Jacquelyn Ottman
Changing consumption culture through the ‘zero waste’ prism has been at the top of my agenda these days. Yet, when I discovered Trucost’s new study prepard for the American Chemistry Council (ACC), “Plastics and Sustainability: A Valuation of Environmental Benefits, Costs, and Opportunities for Continuous Improvement,” (as well as an analysis by Leon Kaye here on TriplePundit), I thought to myself, are plastics really as ‘green’ as the study suggests?
I spent the weekend studying it and the “Valuing Plastics” study (2014) also by Trucost, as …Read more...
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