In the News

5 Green Products to Watch in 2011-2012, Triple Pundit, February 7, 2011

Five products that we highlight in The New Rules of Green Marketing, are profiled in this great article written by colleague and green marketing pro, Elizabeth Weisser. They include: Nissan Leaf all-electric car, energy management devices like DIY Kyoto's Wattson, (a personal favorite), Smart-Grid enabled appliances like those being introduced by Whirlpool and GE, "G" diapers (watch out Pampers and Huggies), and biobased products (our client, USDA's BioPreferred just introduced a new label for such products, shown in the story.

It’s Official! The New Rules of Green Marketing Debuts Today, February 7, 2011

Read the CSRWire Press Release

"The New Rules of Green Marketing" Represent a Win-Win-Win for Consumer, Company, and Environment

The Wise Marketer Explores the Green Myths and Products of Jacquie’s New Book—2/3/11

What are the most common green marketing myths and new green products to watch? Find out in an excerpt from my new book, The New Rules of Green Marketing, on The Wise Marketer.

Jacquie Ottman’s Exclusive Pre-Launch Interview with Sustainable Brands Weekly—2/3/11

Thomas Miner of Sustainable Life Media interviews Green Marketing expert Jacquie Ottman on her new book -- The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Listen here to learn more about Jacquie's take on the "greening" of consumer tastes, proper communication of sustainability efforts, greenwashing and much more. Download Chapter 5 of her new book too!

What Are The New Rules For Green Marketing?

The Wise Marketer - Jan 18, 2011

Green marketing has gone mainstream, with what used to be a fringe market having become a US$290 billion industry, according to a new book by Jacquelyn Ottman, which explodes the top myths about green products and marketing and examines which of today's green brands are the ones to watch in the near future.

ECO Eyewear: Setting Eyes on Green β€” EcoSeed, 12/23/10

Ottman helps inspire ecologically minded eyewear line.

Ottman on LA’s NPR affiliate, AirTalk, talks about greenwashing, 11/10/10

Who are the real greenwashing "sinners" of green products? How do we know when a product is truthfully green? Jacquie Ottman voices her opinion on LA's NPR affiliate program, AirTalk. Click here to read more, listen, and download an mp3 of the show.

Green Consumers are Skeptical - ProfitGuide (Canada), 10/13/2010

Everyone wants to buy green- but who actually does? Jacquie Ottman points out the gap between green purchasing intent and action in this article on appealing to the conscious consumer. Read this article about gaining the trust of skeptical green consumers.

Double Jeopardy - MediaPost,10/6/10

Jeff Dubin explores how first impressions and stereotypes create negative green product perceptions. Jacquie Ottman helps articulate the foundations of these stereotypes.

P&G To Push Cold-Water Laundry Washing - MediaPost, 9/28/2010

Tide coldwater

Procter & Gamble announces a new sustainabilty strategy. But will this strategy really change consumer behaviors? Jacquie Ottman tells P & G to "put their money where their mouth is," and make products that will help consumers behave more responsibly.

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