Jacquie Ottman Tells Sustainable Brands Conference, “Promote Responsible Consumption”—or Else

Speaking the Unspeakable

We have long advocated the notion of responsible consumption, and we are delighted to see that the sustainability community may just be starting to come around, too. This item from our colleague, Andrew Winston cites Jacquie's talk at Sustainable Brands. Read Ottman’s keynote speech here.
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Ottman’s “Green Marketing 101”  Workshop – A Positive Review

Learn why there are no cookie cutter strategies in green marketing. MORE

Ottman Keynote Stresses, “Skip the Babies, Kill the Daisies and Pulverize the Planets”

Sustainable Brands 08 Blogpost

Read this blog post to learn from others say about Ottman’s keynote speech at Sustainable Brands 08. MORE

NPR Interviews Jacquie Ottman on “Green Fatigue”—Listen In Now!

The Prius of Diapers Tackles 'Green Fatigue'

Michelle Engel, a working mom, discusses whether gDiapers answer both her need for convenience and her desire to be eco-friendly. Green marketing specialist Jacquelyn Ottman explains why the diapers are grabbing parents' attention. MORE

Ottman Tells Auto Industry to Adopt Car Sharing Business Model

Automotive Design and Production's Going Green: The Challenges & The Solutions

The automotive industry faces increasing scrutiny from lawmakers, scientists and activists. Learn more about how automakers are responding to these demands in this article from Automotive Design and Production and look for quotes from Jacquelyn Ottman on this changing industry and the prospect of car sharing services as part of a transportation solution model. MORE

Minnesota Public Radio Asks Ottman, “Can Green Retailers Get Into The Black?”

Minnesota Public Radio, January 2008

Demand for green products is going mainstream—and retailers are getting on board. MORE

Treehugger Asks Ottman How to Stay Ahead of Green Competition

Amidst The Expanding Universe of Green Products

More green products are winning the spotlight daily. Treehugger turns to Jacquelyn Ottman for experienced words on staying ahead of the competition. MORE

Ottman Tracks History of Green Consumerism for CNNMoney.com

From Hippie to Hip, CNNMoney.com, June 2007

Jacquelyn Ottman is quoted in this piece from CNNMoney.com documenting green's shift from crunchy to mainstream. MORE

Ad Age Cites Ottman in “A World Gone Green”

Advertising Age, June 2007

Environmental awareness has not only tipped in the media, it's hit corporate boardrooms as well. We're delighted to have been quoted in this special report on eco-marketing written by Jim Hanas for Advertising Age. MORE

BusinessWeek Consults with Ottman on How to Market a Green Product

Business Week, March 2007

Make it your goal to show potential customers—enviromentally conscious or otherwise—exactly how your offering provides practical value. Click above to read a PDF or read the original article here.