NEWS

J. Ottman Consulting in the News

Don't Make These Common Green Marketing Mistakes
In this article from Marketing Sherpa learn the pitfalls of greenwashing and see where Jacquelyn Ottman is quoted on why "green" shouldn't be the only benefit of your product.

Going Green: The Challenges & The Solutions
The automotive industry faces increasing scrutiny from lawmakers, scientists and activists. Learn more about how automakers are responding to these demands in this article from Automotive Design and Production and look for quotes from Jacquelyn Ottman on this changing industry and the prospect of car sharing services as part of a transportation solution model.

Can Green Retailers Get Into The Black?
Jacquelyn Ottman is quoted in this article from Minnesota Public Radio that discusses the growing mainstream consumer demand for green products.

Jacquelyn Ottman Cautions Business Leaders At Sustainable Brands '07
Follow this link to read more about Ottman's Keynote Speech.

A World Gone Green
Environmental awareness has not only tipped in the media... it's hit corporate boardrooms as well. We're delight to have been quoted in this special report on eco-marketing written by Jim Hanas for Advertising Age.

Ottman To Chair Sustainable Brands '07 Conference
Eco-responsibility has become a hot commodity in business today, and companies are scrambling to figure out when and how to talk about theirs. At Sustainable Brands '07 you'll learn from the leaders about how to lay the proper groundwork for creating value for your organization through smart eco-product innovation and communication strategies.

Ottman To Guest Edit Sustainable Branding Newsletter
Click here to find Ottman's newsletter and others now being published by an exciting new media company Sustainable Life Media. Also, be sure to subscribe and have the Sustainable Branding Newsletter delivered to your inbox every week!

BusinessWeek Consults with Ottman on How to Market a Green Product
Make it your goal to show potential customers—enviromentally conscious or otherwise—exactly how your offering provides practical value.

Ottman's Opinion Sought on Wal-Mart's Organic Campaign
The term "organic" means different things to different consumers, from natural and pesticide free to better tasting. Marketers—and Wal-Mart—take heed.

Growing Naturally: Simi Valley Skin Care Firm Derma e Strives to be Environmentally and Socially Conscious
Derma E, an $8 million-a-year natural skin care products company, strives to be a good community citizen by crafting its products and corporate culture with a greater mission in mind. Items such as facial cleansers, moisturizers, makeup removers and exfoliants are made with natural, vegetarian ingredients.

E-Square Inc. to Host Jacquelyn Ottman in Tokyo
One of the world's leading experts in green marketing, Jacquelyn Ottman, will conduct a series of talks and workshops in Tokyo, hosted by Japan's leading green marketing consultancy, E-Square, Inc.

Silent Green
Is the best way to market environmentally preferable products to keep quiet about the environment? This is the question answered in this New York Times article (July 23, 2006)
by Rob Walker that we are happy to be quoted in. For a pdf of the larger article that Walker quotes from please link here.

Disposable Maker May Be Here to Stay
As we post in this article, the times seem ripe for EarthShell, makers of compostable food packaging. And with packaging and containers representing a third of the 236 million tons of solid waste dumped into landfills in 2003, there is no time to waste!

Do You Need To Be Green?
This is the question tackled in this BusinessWeek, Summer 2006 article. We are happy to be quoted here, helping businesses of all stripes understand the merits of a green strategy, and ways to do it with credibility.

Ottman to Keynote Innovation Seminar Hosted by GE Plastic on May 23, 2006 in Anaheim
CA. The focus of the seminar is on the latest material technologies, application development, and regulatory issues. Ottman will present a luncheon talk on success strategies for marketing the environmental benefits of plastics and other materials and products.

Turn Environmental Problems into Opportunities, Entrepreneur, March 2006
A growing number of entrepreneurs are turning environmental problems into opportunities to start fast growing businesses. That's the lesson discussed in the MSNBC article quoting green marketing veteran, Jacquelyn Ottman.

Chief Marketing Officer Magazine Interviews Jacquelyn Ottman on Green Marketing
Read this well-done piece to ensure that your corporate green marketing efforts are a surefire success.