Green Marketing Success Strategies From Sustainable Brands ‘09
Sustainable Brands Conference 2009, Monterey, CA
Ten green marketing success strategies used by Frito-Lay's SunChips and Clorox's GreenWorks.
The 5 Simple Rules of Green Marketing
Design Management Review, Fall 2008
There is no substitute for a genuine commitment to sustainable design. It can be an opportunity to innovate and grow as well as to strengthen a brand. But as Jacquelyn Ottman makes clear, companies have to get the right message out. As her examples demonstrate, that means knowing what's important to customers, empowering them to feel they make a difference, being transparent, maintaining quality, and carefully evaluating price concerns.
The Five Simple Rules of Green Marketing
Design Management Review, Fall 2008
There is no substitute for a genuine commitment to sustainable design. It can be an opportunity to innovate and grow as well as to strengthen a brand. But as Jacquelyn Ottman makes clear, companies have to get the right message out. As her examples demonstrate, that means knowing what’s important to customers, empowering them to feel they make a difference, being transparent, maintaining quality, and carefully evaluating price concerns.
Green Marketing “Broke Through” in 2008 - So What’s Next?
January 14, 2009
Here are the top five green marketing stories from a volatile year - and what they may mean for your business in 2009.
Power of Green Lies in Marketers’ Hands
September 9, 2008
Unleashing the real power of green is in the hands of marketers.
Jacquelyn Ottman’s Keynote at Sustainable Brands ‘08
Opening remarks at Sustainable Brands '08
Read the keynote speech that set the tone for this year's Sustainable Brands '08 conference in Monterey, CA. Jacquelyn Ottman recapped the year's changes in the green marketplace and once again bestowed upon the attendees exciting strategies for the future.
Marketers, Follow That Prius
Advertising Age - CMO Strategy, May 29, 2008
Jacquelyn Ottman outlines why the Toyota Prius is a prime example of how to effectively market a "green" product—do so with the direct benefits in mind and don't showcase the environmental attributes until you've captured the mainstream.
Don’t Greenwash Your Marketing:
Advertising Age, March 04, 2008
Jacquelyn Ottman explains why green marketing in 2008 should be approached differently from years past, and outlines some key things to keep in mind when traversing this year’s green landscape.
Eco-Logos: A Double Edged Sword:
Sustainable Life Media
With the myriad of eco-logos donning packaging of many products today, how does one know which are credible and which are self-proclaimed or simply a marketing ploy? In this article Jacquelyn Ottman touches on the key components of a concrete eco-logo and explains why the benefit of using them as a marketing tool is still up in the air.
Next-Generation Green Marketing: Beyond Billboards
Sustainable Life Media, October 2007
Discusses how green marketing practices have failed to evolve significantly in the past 20 years and that businesses must look towards eco-innovation in order to address the pressing ecological issues of the future.
