Lessons from the Green Graveyard
green@work, March/April 2003
Using three illuminating case studies, Ms. Ottman explains how to prevent your green products from winding up in the green graveyard.
Think Again About Think Mobility: Questions for the Long Haul
SustainableBusiness.com, October 2002
This article laments the decision to end production of Ford’s Th!nk Mobility line and offers reasons why it has joined the green graveyard.
What Do We Do Next?
In Business, September 2002
In our consulting practice, we have invented a toolbox of ideas, strategies, and exercises we call the Getting to Zero(SM) Process for Eco-Innovation. This article discusses Getting to Zero(SM) and how to use it to stimulate new ideas.
The Real News About Green Consuming
The Green Business Letter, May 2002
Contrary to what has been reported by the green marketing naysayers, demand for green products is growing; products such as Philips Marathon brand compact fluorescent. Toyota’s Prius, and Maytag’s front-loading Neptune washer prove why.
Out of the Box and into the Future
Innovation, Spring 2002
Now is the time for designers to get involved in developing new products and services that represent functional substitutes for existing products with significantly less impact.
The Power to Cross the Divide
InBusiness, March/April 2002
In 1994, the first battery-less radio was invented to distribute information about AIDS in communities distant from electrical grids. Today it is being sold in Western markets for it’s sensibility. What other sensible products can cross the divide?
Make it Cool to Stop Global Warming
InBusiness, Jul/Aug 2002
We as marketers and advertisers have what it takes to slow the warming, but will we do it? This article offers suggestions for ways for making fighting climate change popular among the mainstream.
