Jacquelyn Ottman

Since founding J. Ottman Consulting, Inc. nearly 20 years ago, Jacquelyn Ottman and her colleagues have helped over 60 Fortune 500 businesses, the ENERGY STAR® label and other organizations learn how to seize opportunities by pro-actively addressing consumers’ environmental concerns. With unmatched experience in the field of green marketing, Ottman has helped clients develop concepts for exciting new products with less environmental impact and strategies for reaching green consumers while minimizing the risk of backlash.

Her book—Green Marketing: Opportunity for Innovation, is called the "definitive work on the subject" by the American Marketing Association. She's a sought-after speaker at conferences in North America, South America, Europe and Asia and at corporate forums run by IBM, 3M, Philips Electronics and GE, to name a few.

The principal organizer and driving spirit behind the Design:Green eco-design educational initiative, she sits on the Advisory Board of the Centre for Sustainable Design (UK), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is a past co-chairman. For seven years, she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement.

A graduate of Smith College, she attended NYU Graduate School of Business Administration. She also holds an advanced certification from the Creative Education Foundation in facilitating the Osborn-Parnes Creative Problem Solving Process.

In conducting projects for our clients we often work with professionals whose credentials can be summarized as follows:

A LEED-Accredited Architect and Designer
An award winning architect, designer, and instructor of eco-design at one of the top design schools in NYC, he holds a BA in architecture and economics from Yale and a master's of architecture from Princeton.

An Industrial Designer, MBA, and Academic All Rolled Into One
The former director of product stewardship for Safety-Kleen, he is currently an independent consultant and founder and associate director of the Center for Sustainable Design of the Stuart Graduate School of Business. He is the author of over 40 papers and a frequent presenter on topics ranging from education to environmental problem solving.

An Industrial Recycler
With over 20 years of experience in recycling just about everything under the sun—plastic, paper and cardboard, metal and food waste, this professional helps companies take the first step of managing their manufacturing wastes while saving money on unnecessary carting costs. Waste audits like the ones he can conduct are often a first step in understanding opportunities for cleaner and leaner products and packaging that today’s consumers and retailers demand.

A Corporate Regulatory Compliance Expert
An expert in environmental field research, corporate regulatory compliance management, new product introduction management, life cycle assessment studies, scenario planning, and documentary writing. He recently advised an enterprise software developer on needed upgrades to support regulatory compliance and was once a manager of Health, Environmental, & Safety Business Integration for an international specialty chemical manufacturer.

A Branding & Advertising Maven
A dedicated and skilled brand marketer who over the course of two decades has helped some of the world's most respected organizations achieve their branding, advertising, and promotional goals, she uses an anything-goes creativity approach that fosters conceptual breakthroughs. Her extensive real-life experience includes stints at DDBNeedham, Ogilvy & Mather, Disney, and AOL.

A Design and Brand Strategist
Having recently taught as a fellow at Harvard, Oklahoma State and the University of Oregon, this colleague integrates art, commerce, and community into building a successful brand culture. She operates her own creative-solutions agency, developing business strategies focused on brand development and two and three-dimensional design. Happy clients include Sundance Cinemas, Aveda, and American Express.

A Marketing and PR Professional with a Bent for Interior Furnishings
This colleague's experience includes five years as a product manager for Maharam,the contract textiles firm, and award winning business-to-business marketing for various architects, designers, builders and developers.

An EPA Global Climate Change Program Director
A former Director of Strategic Planning and Marketing for the U.S. EPA Energy Star program, with a successful track record of achievement in the areas of air, global climate change emissions, toxics, and water in the U.S. EPA's Office of International Affairs. Most recently, Director of Sustainability at a blue chip management consulting firm.