Introducing "The New Rules of Green Marketing"

Green Marketing by J. Ottman

    JACQUIE'S NEW BOOK "THE NEW RULES OF GREEN MARKETING" IS COMING OUT THIS FALL

    The New Rules of Green Marketing is written for businesspeople who want to understand what it takes to manage the expectations and win the hearts of mainstream consumers who want green products from sustainable companies with no trade-off in quality and no greenwash.

    Chockfull of the latest and most credible research on green consumer trends, the most successful case examples of sustainable products and green campaigns on the market today, and laden with strategies and inspiration..

    Pre-order your copy now.

    Early Praise for "The New Rules of Green Marketing"

    "Well written clear, informative and useful. It is also up to date and authoritative."
    Fred Curtis
    Professor, Sustainability, Drew University

    "I like it—The strength of "The New Rules of Green Marketing" is in the examples!."
    Martin Charter
    Director, Centre for Sustainable Design (UK)

    ""The New Rules of Green Marketing" is very compelling as well as entertaining reading."
    Kate Lewis
    Associate Director, USDA Biopreferred Labeling Program

    "The last 10 years have produced an explosion of opinions and theories on environmental marketing..... But those-in-the-know know that Ottman's Green Marketing" is the authoritative text on the subject.... It's required reading for anyone involved in marketing any product or service."
    Sol Salinas
    Former, Director of Strategic Planning - EPA ENERGY STAR Buildings

    Buy a Copy of "Green Marketing" Now

    Buy a new or used copy from www.amazon.com where you can peek inside. Note: Used copies could be priced higher than new, and they might be the first rather than the second edition, so be sure to check! If you have any questions, feel free to contact us.