Avoiding Green Marketing Myopia
By Jacquelyn Ottman
Environment, June 2006
ShareThis
Jacquelyn Ottman is president of J. Ottman Consulting, Inc., a New York-based marketing consulting firm that specializes in helping businesses derive competitive advantage from eco-innovation and green marketing. She is the author of Green Marketing: Opportunity for Innovation, 2nd edition.
Contact Us to learn more about J. Ottman's green marketing services.
Follow Jacquie on Twitter
Read Jacquie Ottman's Green Marketing Blog
Copyright© 2008 by J. Ottman Consulting, Inc.
