Case Studies — Epson

Epson Corporate Environmental Positioning

As part of its Environmental Vision 2050 program, we helped Epson develop its Global Environmental Positioning Statement, crystalizing and articulating the company's commitment to the environment. The resulting statement, "Better Products for a Better Future," expresses Epson's commitment to taking steady, sensible steps to create (i.e., "eco-considerate") products that were at once better for consumers and better for the environment.

This compelling statement was arrived at through a rigorous process of situation review, competitive analysis, creative facilitation, consumer research, and internal debate.

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