GREEN MARKETING: OPPORTUNITY FOR INNOVATION

Acknowledgments

	Next >
Table of Contents Featured Cases Table of Exhibits

Like a true green marketing program, this book represents the combined input of many of my personal and professional stakeholders in the realms of industry, government, and non-profit groups. Several individuals, too many to mention, provided valuable information and case study examples. Others gave generously of their time to review the manuscript or provide other support. To them I extend deepest appreciation: David Balkcom, Jill Boekell, C. Anthony di Benedetto, Jocelyne DesPatis, Glenda Goehrs, Caroline Johnson, Richard Kashmanian, Steven Mojo, Leonard Rubin, Robert Stull, Susan Svoboda, Jill Vohr, and Martin Wolf.

Brad Fay and Christopher Rigney of Roper Starch Worldwide were most generous with their research and careful review of the manuscript. Regis Park of Tom's of Maine, Lu Setnicka of Patagonia, and Nancy Hirschberg of Stonyfield Farm guided the development of their company's in-depth case studies.

Lastly, my deepest appreciation goes to Ted de Bonis, Rachel Reiss, Peter Resch, Amanda Rhea, Virginia Terry, Ai-en Thlick and Jean Wang who did a superb job researching and writing the case studies, among other tasks. I am also indebted to Jen Durci and Debbie Graham who did all the word processing.