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Why Jacquie Ottman’s Green Marketing Remains Relevant
Posted on September 08 2009 by Jacquelyn Ottman
Guest post by Peter Korchnak, who writes the Sustainable Marketing Blog.
I recently read for the first time and reviewed Jacquie Ottman's Green Marketing: Opportunity for Innovation (2nd edition) and this is what struck me: "[M]ost of what I read nowadays about sustainability and marketing, Jacquie covered in Green Marketing more than a decade ago."
Though sustainability* has made inroads throughout the corporate world, with the likes of Nike and Walmart implementing sustainable practices on a large scale, green marketing literature and blogs recycle the same old themes. If green - or at least parts …Read More...
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