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What If Mainstream Consumers Don’t Care About Green?
Posted on August 14 2009 by Jacquelyn Ottman
A professor from India queried me this morning about this intriguing green marketing question: How are we going to serve the customer who is not at all worried about green? In India with the kind of population we have the awareness levels I feel India is going to be a tough market where people are more price concious than Environment.
Government may or may not provide any incentive to the green consumer.
My answer (and I hope it's not too glib): Not to worry! Most green products simply work better. So highlight the direct consumer benefits instead. The Toyota …Read More...
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