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Underscore Health Benefits to Add Relevance to Green Marketing Messages
Posted on January 13 2010 by Jacquelyn Ottman
As I have said numerous times over the years, the number one reason why consumers buy greener products is not to “save the planet” but to save their own health. AFM understands this well—and puts their understanding of this green marketing fundamental to work in two ads that do a great job of underscoring the health benefits of their line of Safecoat paint.
One ad features 16 buckets of paint lined up in a row. Fifteen of the buckets are painted red and sport descriptive labels touting benefits including “long lasting”, …Read More...
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